> ## Documentation Index
> Fetch the complete documentation index at: https://relevanceai.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive intelligence

> Track competitor moves and keep your team's positioning sharp.

Deals get lost when reps can't articulate how you compare. A competitive intelligence Agent monitors what competitors are doing and keeps your team's battle cards current — so reps walk into positioning conversations ready, not improvising.

## When this pays off

<CardGroup cols={2}>
  <Card title="Competitors shipping fast" icon="rocket">
    The market is moving faster than your battle cards can keep up.
  </Card>

  <Card title="Out-of-date positioning" icon="calendar-xmark">
    Battle cards exist but were last updated two quarters ago and nobody trusts them.
  </Card>

  <Card title="Losing winnable deals" icon="chart-line-down">
    Win/loss reviews keep flagging the same competitor as the reason — and the same gaps.
  </Card>

  <Card title="Weekly digests requested" icon="newspaper">
    Leadership wants a regular pulse on competitive activity for the GTM team.
  </Card>
</CardGroup>

## The shape of this use case

A competitive intelligence Agent monitors a defined competitor set and surfaces what matters.

<CardGroup cols={2}>
  <Card title="Inputs" icon="arrow-right-to-bracket">
    Competitor list, products to compare, market segments you operate in.
  </Card>

  <Card title="Sources" icon="globe">
    Competitor websites, news, job boards, social media, your own win/loss notes.
  </Card>

  <Card title="Output" icon="file-lines">
    Updated battle cards, product comparison summaries, weekly digests.
  </Card>

  <Card title="Delivery" icon="paper-plane">
    Posted to [Slack](/integrations/popular-integrations/slack), written to your wiki or [Notion](/integrations/popular-integrations/notion), attached to deal records when a competitor shows up.
  </Card>
</CardGroup>

## Where to start

Two ways in, depending on whether you want something running today or built to your exact spec.

<CardGroup cols={2}>
  <Card title="Clone a pre-built Agent" icon="copy">
    Open the **[Sales Battlecard Creator](https://marketplace.relevanceai.com/listing/ca29a93b-cca6-4238-95d0-84159c692241)**. More in the [Marketplace](/get-started/marketplace/introduction).
  </Card>

  <Card title="Build your own" icon="hammer">
    Start from scratch in the [builder](/build/introduction), or by describing it in Claude Code or Cursor with [MCP & Plugins](/get-started/core-concepts/mcp-plugins).
  </Card>
</CardGroup>

Either way, these are prompts your reps can use on day one:

* *"What did Acme Corp announce last quarter? They came up on a call this morning."*
* *"Pull a quick comparison of our pricing vs. Globex for an exec on this deal."*
* *"Summarize where we stand against Initech for a renewal conversation tomorrow."*

## Where to take it

Once it's running, deepen it in three moves:

<CardGroup cols={3}>
  <Card title="Give it a playbook" icon="book">
    Shape it with a [prompt](/build/agents/build-your-agent/prompt), [Knowledge](/build/knowledge/create-knowledge), and [Firecrawl](/build/tools/tool-steps/firecrawl) for competitor sites.
  </Card>

  <Card title="Automate it on signals" icon="bolt">
    Wrap it in a [workflow](/build/workforces/create-a-workforce) that fires on a [trigger](/build/agents/build-your-agent/triggers).
  </Card>

  <Card title="Let it improve" icon="arrows-rotate">
    Feed win/loss notes back into the Agent's [evals](/build/agents/build-your-agent/evals) so it tracks the signals that matter.
  </Card>
</CardGroup>

## Common pitfalls

<AccordionGroup>
  <Accordion title="Tracking too many competitors" icon="bell-slash">
    Twenty competitors equals alert fatigue and nothing gets read. Limit to the 5–10 that actually surface in deals.
  </Accordion>

  <Accordion title="Battle cards that read like marketing copy" icon="comment">
    Reps can't use a battle card mid-call if it's a webpage. Write them as short objection-handling scripts the rep can read in one breath.
  </Accordion>

  <Accordion title="Intel that never reaches a deal" icon="route">
    A weekly digest is interesting. Resurfacing the right battle card the moment a competitor shows up in a deal is useful. Wire the Agent to deal records, not just channels.
  </Accordion>

  <Accordion title="Sources that are too easy" icon="magnifying-glass">
    Press releases only show you what competitors want you to see. Add hiring patterns, job postings, and customer-side social signals to catch real direction.
  </Accordion>
</AccordionGroup>