Email warmups

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Why do you need to warmup your email inbox?

Email warmups refer to the process of gradually increasing the volume of emails sent from a new or unused email account to build a positive sender reputation with internet service providers (ISPs).

A warmedup email inbox helps you to avoid spam filters and ensure better deliverability rates.

We recommend that you create an email account especially for your email inbox manager agents. So warming up their inbox before sending out emails from their account will help your email marketing/inbox management campaigns start successfully.

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How to warmup your emails?

The process usually involvesn sending a small number of emails initially and slowly increasing the quantity over time. Start by sending a few emails to active, engaged recipients like colleagues who are likely to open and interact with your agent’s emails.

We recommend starting with 4-8 warm-up emails per day per account with a target reply rate of 30%. After two weeks, you can increase the warm-up volume to 20-30 emails per day per account, with a higher target reply rate of 70% when engaging in outreach.

The maximum recommended warm-up email volume is 50 emails per day, with a reply rate of a max of 60%.

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Add email warmup integration to your Relevance account

You can use an in-built Relevance integration to warm up your chosen email account, by activating the email warmup integration.

Here is a video walking you through the process of doing this:

Step-by-step-process:

1. On the “Integrations” page.
2. Click on the “Google (Gmail, calendar & API)” integration.
3. Click on the 3 dot menu next to the email you want to warm up, then click on “Email Warmup Settings”.
   • Sender name: This is who all your email warmup emails are going to come from. This could be your name, or just be a name you use to be able to classify the email warmup emails in your inbox.
   • App password, get it from the documentation link. When you click on that, make sure you’re in the right account first. Setup 2fa. Create and manage app passwords. Create a new password, call it Email Warmup. Copy paste the app password.
4. Click on 3 dots next to your email account, and click on “Email warmup settings” again.

You will now see basic statistics on how your email warmup is going.

You can start and stop your email warmups at any time.