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Generic outreach gets ignored. Hand-crafted messages get replies — but they don’t scale to a list of 500 prospects. An outbound Agent reads each prospect’s CRM and LinkedIn context, drafts a personalized message, and queues it for rep approval.

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When this pays off

High outbound volume

SDRs running 100+ touches a week and personalization is collapsing into copy-paste.

Flatlining reply rates

The team is writing more emails and getting fewer replies — the messages stopped sounding different.

Top-10% personalization

Reps only hand-personalize their A-list. Everyone else gets a template they’re not happy with.

Multi-channel sequences

Email + LinkedIn + follow-up timing is breaking down because no human is orchestrating it.

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The shape of this use case

An outbound Agent takes a prospect and produces a message ready to send.

Inputs

Prospect name, company, role, recent activity, CRM history.

Sources

CRM, LinkedIn, web and news, your messaging playbooks, ICP and persona docs.

Output

A drafted email or LinkedIn message tuned to that prospect, in your team’s voice.

Delivery

Queued in Gmail/Outlook, posted to LinkedIn, written to the CRM, or dropped in a rep’s queue for review.

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Where to start

Two ways in, depending on whether you want something running today or built to your exact spec.

Clone a pre-built Agent

Open LinkedIn Outreach & Follow up — or Outbound Composer for multi-variant email. More in the Marketplace.

Build your own

Start from scratch in the builder, or by describing it in Claude Code or Cursor with Programmatic GTM.
Either way, these are prompts your reps can use on day one:
  • “Draft a LinkedIn DM to Sarah at Initech — she just got promoted to VP of Sales last month.”
  • “Write a follow-up email to Acme Corp referencing our last call notes in HubSpot.”
  • “Give me three subject line options for a re-engagement email to dormant trial users.”

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Where to take it

Once it’s running, deepen it in three moves:

Give it a playbook

Shape it with a prompt, Knowledge, and Bulk Schedule.

Automate it on signals

Wrap it in a workflow that fires on a trigger.

Let it improve

Feed reply and meeting rates back into the Agent’s evals so drafts work from what converts.

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Common pitfalls

Mentioning the company name doesn’t count. The opening line has to reference something the prospect would only believe you noticed if you actually paid attention — a post, a launch, a role change.
Volume plus zero warm-up equals the spam folder. Use sending caps and a warm-up schedule on new domains.
If your reply rates flatline as volume grows, the Agent has converged on a template. Force structural variation in the prompt — different opens, different CTA placements.
Use Alerts to route messages for high-value accounts through human review before they send.