Relevance AI
Relevance AI
Customer Stories / SafetyCulture

SafetyCulture recruited an AI Agent and 3x'd meetings

3 min read · July 2024

3x

in meetings booked

83%

in cost per meeting

200%

in number of qualified opportunities

SafetyCulture logo
Technology 500-1000 employees safetyculture.com

SafetyCulture, a workplace operations platform with over 75,000 customers in over 180 countries, is helping teams drive daily improvements across their organizations. Since January this year, SafetyCulture has been working with Relevance AI to onboard their first AI Agent: an AI teammate who can answer customer questions and book meetings on autopilot.

The Challenge

SafetyCulture had a problem that was hindering their growth; there was too much demand for their services, with a high variability of intent, and they didn’t have the capacity to meet it. Typically, booking meetings with prospects would require significant manual effort.

As Mike Welch, Managing Director of SafetyCulture Training, says: the team needed a way to scale without sacrificing quality.

The Solution: SafetyCulture recruits Bosh, the AI Agent, by Relevance AI

With Relevance AI, companies can ‘employ’ AI teammates like they would hire an employee. AI Employees are onboarded like a new hire and trained to work in the way your company wants them to, akin to roles and responsibilities of a typical employment contract. These employees self-improve based on feedback over time.

There is no ‘one-size fits all’ with Relevance AI agents. When an AI agent is recruited by a business it is completely customized to meet their unique requirements and processes.

SafetyCulture’s AI Agent was trained on their unique processes, knowledge base, and customer engagement patterns.

The Results: Growing customers on autopilot

The results speak for themselves:

  • 3x increase in meetings booked
  • 83% reduction in cost per meeting
  • 200% increase in qualified opportunities

What’s Next: Building their AI Workforce

As Mike Welch says, “We’ve got our first agent up and running and the return on that has been so fast and so steep. So now we are literally looking at how do we pour gasoline on this thing? How can we enable our team to focus on what they do best, building relationships and being that trusted advisor.”

The reaction internally has been huge. SafetyCulture are now actively looking at many other tasks across their entire business that can be handed off to an AI teammate.

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