Topics

Product knowledge is the in-depth understanding of a product or service that enables sales professionals to effectively represent and sell that offering. As artificial intelligence transforms the sales landscape, so too must product knowledge evolve to empower reps with the expertise needed to have smarter customer conversations in the AI era.

Artificial intelligence (AI) sales assistants are a new category of software tools that leverage AI and machine learning to support and enhance human sales teams. As revenue operations managers like Monica Masaoka explore how to increase sales efficiency, AI assistants emerge as a promising solution to streamline processes and unlock seller productivity.

Sales enablement aims to equip sales teams with the skills, knowledge, content, and tools to effectively engage buyers and drive revenue growth. While foundational sales enablement strategies are essential, artificial intelligence (AI) is transforming enablement by making teams smarter and selling more efficient. AI solutions enhance numerous facets of sales enablement to increase productivity, scale impact, and provide data-driven recommendations tailored to each rep.

Email personalization is the process of customizing email content and messaging for each recipient. While manual personalization is time-consuming and difficult to scale, artificial intelligence (AI) tools now enable sales teams to send highly personalized emails at scale.

AI and machine learning unlock new levels of efficiency, personalization and prediction in the lead generation process.

Prospect research is the process of identifying, analyzing, and qualifying new potential customers to pursue as sales opportunities. As a Sales Operations Manager, implementing a scalable prospecting strategy, driven by AI, across your sales teams is key to driving predictable revenue growth

Learn how to use AI to score leads

Lead qualification is a critical component of the modern sales process, enabling businesses to identify and prioritize their most promising sales opportunities. Using AI will make it faster and better.