Active Trail is a leading marketing automation platform for creating and managing sophisticated email campaigns and customer engagement strategies.
Supercharge your marketing automation with intelligent AI Agents that can personalize interactions and optimize campaign performance at scale.
Active Trail excels at email marketing automation and campaign management. Relevance AI enhances these capabilities with AI Agents that can analyze customer data, automate personalized interactions, and optimize marketing strategies in real-time.
Dynamic Personalization
The agent tailors customer interactions in real-time based on individual preferences and behaviors.
Automated Insights
The agent provides actionable insights by continuously analyzing campaign performance and customer data.
Predictive Lead Scoring
The agent evaluates lead quality using advanced algorithms to prioritize follow-up actions.
Relevance AI gives you access to Active Trail's marketing automation capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- An Active Trail account
- A Relevance AI account with access to your projects and datasets
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Active Trail marketing data. Relevance AI handles API operations through the mymarketing.co.il endpoint—so you don't have to worry about authorization headers, request formatting, or rate limits.
Built-in validation and response handling ensure your marketing automation workflows run smoothly, even with complex campaign data.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Active Trail + Relevance AI integration without writing code:
- Configure authentication properly: Ensure OAuth credentials are correctly set up with appropriate permissions.
- Structure API requests carefully: Use the correct HTTP methods and endpoint paths for your needs.
- Validate request bodies: Double-check JSON formatting and required fields before sending.
- Monitor response codes: Pay attention to status codes to ensure successful API operations.
- Handle rate limits: Space out requests appropriately to avoid hitting Active Trail's API limits.
