AdRoll is an advertising platform that allows you to manage CRM audiences and make authorized API calls programmatically. With Relevance AI, you can elevate your advertising efforts by leveraging AI Agents to streamline audience management and enhance campaign effectiveness.
AdRoll provides a robust platform for managing CRM audiences and executing API calls. Relevance AI amplifies this by enabling intelligent AI Agents to automate and optimize your advertising strategies.
Predictive Campaign Orchestration
The AI agent anticipates market trends and automatically adjusts cross-channel advertising strategies for optimal performance
Automated Budget Optimization
Intelligently allocates advertising spend across channels based on performance metrics and ROAS calculations
Cross-Platform Data Synthesis
Unifies and interprets data from multiple advertising channels to deliver cohesive marketing insights
Relevance AI seamlessly integrates with AdRoll, enhancing your advertising workflows with powerful audience management capabilities.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- An AdRoll account
- A Relevance AI account with access to your project settings
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
This integration enables secure OAuth authentication with AdRoll, ensuring that only authorized workflows can manage your CRM audiences and make API calls. Relevance AI handles API operations (like GET, POST, PATCH, DELETE) seamlessly, so you don’t have to worry about errors, formatting, or limits.
With built-in validation and comprehensive response handling, your audience management processes run smoothly, even when dealing with varying data formats. Key functionalities include automated audience management and streamlined API authentication, allowing for flexible HTTP method support.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
To get the most out of the AdRoll + Relevance AI integration without writing code:
- Start with a clean audience list: Ensure your email lists are up-to-date and contain at least 100 unique emails for effective CRM audience management.
- Use templates: Relevance AI provides pre-built workflows for managing CRM audiences and making API calls—perfect for quick setup.
- Connect carefully: Double-check your OAuth credentials and ensure you have the correct permissions for your AdRoll account during integration.
- Test before scaling: Conduct API calls with test data to validate functionality and avoid large-scale issues.
- Monitor rate limits: Implement exponential backoff strategies and cache responses to manage API usage effectively.
