Amazon Advertising is a comprehensive advertising platform that enables businesses to promote products and services across Amazon's ecosystem and beyond.
Enhance your advertising strategy with AI Agents that can automatically optimize campaigns, analyze performance metrics, and deliver personalized customer experiences.
Amazon Advertising provides sophisticated ad targeting and campaign management capabilities across multiple platforms. Relevance AI transforms these capabilities with AI Agents that can autonomously optimize campaigns, analyze performance, and deliver personalized advertising experiences at scale.
Dynamic Bid Optimization
The agent continuously adjusts bids in real-time to maximize ad performance.
Intelligent Audience Segmentation
The agent analyzes user data to create highly targeted audience segments.
Automated Performance Insights
The agent provides real-time analytics and alerts for proactive campaign adjustments.
Relevance AI gives you access to Amazon Advertising's powerful advertising tools within your AI-driven workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- An Amazon Advertising account
- A Relevance AI account with API access
- Authorization credentials (secured via OAuth authentication)
Security & Reliability
The integration leverages OAuth authentication to securely access your Amazon Advertising data, with Relevance AI managing API operations seamlessly in the background. Built-in request validation and response handling ensure reliable data flow between platforms, while supporting all standard HTTP methods.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Amazon Advertising + Relevance AI integration without writing code:
- Configure API access properly: Ensure correct OAuth permissions and account credentials are set.
- Structure campaign data: Organize advertising data with consistent naming conventions and hierarchies.
- Use appropriate endpoints: Select the right API endpoints for campaigns, reports, and targeting operations.
- Monitor performance: Regularly check API response status codes and rate limits.
- Batch operations: Group related advertising updates together to optimize API usage and performance.
