Amazon Selling Partner is a comprehensive platform that helps businesses manage their Amazon marketplace operations effectively.
Enhance your selling capabilities with AI agents that can automate customer engagement, optimize listings, and provide real-time insights.



Amazon Selling Partner provides comprehensive tools for marketplace success. Relevance AI transforms these capabilities into intelligent AI agents that can automate customer support, inventory management, and sales optimization.
Real-Time Insights
The agent provides instant access to sales data and market trends for informed decision-making.
Automated Engagement
Effortlessly interacts with customers, handling inquiries and feedback to enhance satisfaction.
Dynamic Inventory Orchestration
Automatically monitors inventory levels and triggers restocking to prevent stockouts.
Relevance AI gives you access to Amazon Selling Partner's marketplace management capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- An Amazon Selling Partner account
- A Relevance AI account with API access enabled
- Authorization credentials (secured via OAuth authentication)
Security & Reliability
The integration leverages secure OAuth authentication with Amazon's Selling Partner API, ensuring authorized access to your seller account data. Relevance AI manages API operations seamlessly in the background—handling authentication tokens, request formatting, and rate limits automatically.
Built-in request validation and response parsing ensure reliable data exchange between your workflows and Amazon's marketplace systems.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the Amazon Selling Partner + Relevance AI integration without writing code:
- Use proper authentication: Ensure your Selling Partner API credentials are correctly configured and permissions are set.
- Follow API best practices: Respect rate limits and use appropriate HTTP methods for different operations.
- Structure your requests: Format your API calls with clear paths and well-organized request bodies.
- Monitor responses: Check status codes and response headers to ensure successful API communication.
- Implement error handling: Set up proper error catching and retries for failed API calls.