HubSpot is a comprehensive CRM platform that helps businesses attract, engage and delight customers through marketing, sales and service tools.
Amplify your customer relationships with AI Agents that can intelligently process data and automate sophisticated interactions.



HubSpot excels at managing customer relationships and marketing automation. Relevance AI enhances this with intelligent AI Agents that can process customer data, automate interactions, and drive more personalized engagement at scale.
Intelligent Engagement
The agent can interact with customers in real-time, providing personalized responses based on their history.
Dynamic Lead Qualification
The agent can assess and prioritize leads through engaging conversations, enhancing sales efficiency.
Automated Insights Generation
The agent analyzes customer interactions to deliver actionable insights for marketing and sales strategies.
Relevance AI gives you access to HubSpot's powerful CRM and marketing tools within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- A HubSpot account with access to the contacts and lists you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Hubspot CRM data. Relevance AI handles API operations (like GET, POST, PUT, DELETE, PATCH) in the background—so you don't have to worry about errors, formatting, or limits.
Built-in validation and type conversion ensure your workflows run smoothly, even when managing contacts, deals, and company data.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the HubSpot + Relevance AI integration without writing code:
- Organize your HubSpot data: Maintain clean contact lists and property fields for optimal syncing.
- Leverage API endpoints: Use the correct CRM endpoints for contacts, companies, and deals.
- Set proper permissions: Ensure OAuth scopes match your integration needs.
- Monitor API usage: Stay within HubSpot's daily API call limits.
- Validate responses: Check status codes and response bodies to confirm successful operations.