Microsoft Advertising is a digital advertising platform that enables businesses to reach their target audiences through various online channels.
Enhance your advertising strategy with AI Agents that can automate campaign management, optimize performance, and deliver personalized ad experiences.
Microsoft Advertising delivers advanced targeting and automated bidding capabilities. Relevance AI transforms these capabilities into intelligent AI Agents that can optimize campaigns, analyze performance, and drive better advertising outcomes at scale.
Dynamic Bid Optimization
The agent continuously adjusts bids in real-time to maximize ad visibility and cost-effectiveness.
Personalized Ad Experiences
The agent tailors ad content based on user behavior, enhancing engagement and relevance.
Automated Performance Insights
The agent generates real-time reports, providing actionable insights for strategic decision-making.
Relevance AI gives you access to Microsoft Advertising's powerful campaign management and optimization tools within your AI-driven workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Microsoft Advertising account
- A Relevance AI account with access to your workspace
- Authorization (connect securely via OAuth—no manual credential storage)
Security & Reliability
The integration leverages secure OAuth authentication through Microsoft Advertising's API, ensuring protected access to campaign data and automated workflows. Relevance AI manages all API operations seamlessly in the background—handling authentication tokens, request formatting, and rate limits automatically.
Built-in data validation and response handling ensure reliable campaign management and reporting, even with complex advertising data structures.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Microsoft Advertising + Relevance AI integration without writing code:
- Set up proper authentication: Ensure your Microsoft Advertising account has the correct API access permissions.
- Use consistent naming: Maintain clear campaign and ad group naming conventions for easier data management.
- Leverage API endpoints: Utilize the correct API paths for accessing campaign, keyword, and performance data.
- Monitor rate limits: Stay within Microsoft Advertising's API request limits to prevent service interruptions.
- Validate responses: Check API response status codes and handle errors appropriately before processing data.
