Segment is an integration platform that allows for comprehensive tracking and management of user data across applications. With Relevance AI, you can leverage this data to power AI Agents that drive insights and automate decision-making.
Segment provides a robust platform for managing user data across applications. Relevance AI amplifies this by enabling intelligent AI Agents to analyze and act on that data in real-time.
Real-Time Data Orchestration
Enables the agent to instantly access and act on unified customer data across multiple touchpoints and channels.
Cross-Platform Intelligence
Enhances the agent's ability to deliver consistent experiences by leveraging data from 300+ integrated tools and platforms.
Predictive Journey Optimization
Enables the agent to anticipate and respond to customer needs using historical and real-time behavioral data.
Relevance AI seamlessly integrates with Segment to enhance your data workflows and user tracking capabilities.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The Segment integration utilizes a robust OAuth authentication mechanism, ensuring that only authorized workflows can access your user data. Relevance AI manages API operations (such as POST requests for tracking events and identifying users) seamlessly in the background, allowing you to focus on your application without worrying about errors, formatting, or rate limits.
With built-in validation and JSON parsing capabilities, the integration guarantees that your data is transmitted securely and accurately, even when dealing with varying data formats.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
To get the most out of the Segment + Relevance AI integration without writing code:
- Start with a clear user identification strategy: Ensure you consistently use either userId or anonymousId for tracking.
- Utilize consistent event naming conventions: This helps in maintaining clarity and organization in your analytics.
- Include relevant context data: Always enrich your events with additional properties to provide better insights.
- Test your implementation: Validate your tracking setup with test users and events before deploying to production.
- Monitor API response times: Keep an eye on performance metrics to ensure smooth data flow and identify potential bottlenecks.
