Specific is a powerful tool for managing sales conversations, company data, and contact information through a robust API. Relevance AI enhances this by enabling AI Agents to automate conversation analytics and derive actionable insights, transforming your sales processes.



Specific streamlines sales conversation tracking and company management. With Relevance AI, you can leverage these capabilities to create intelligent AI Agents that analyze and act on insights in real-time.
Real-Time Intelligence Mastery
Empowers the AI agent with instant access to verified company data and market insights for more informed interactions
Dynamic Context Adaptation
Enhances responses with real-time company updates and industry-specific insights for more relevant engagement
Automated Insight Generation
Transforms raw data into actionable intelligence through automated enrichment and validation processes
Relevance AI integrates seamlessly with Specific, enhancing your workflows by automating the management of sales conversations and customer data.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The Specific and Relevance AI integration streamlines the management of sales conversations and customer data through a secure API interface. With automated conversation tracking and analytics, you can enhance customer relationship management and gain valuable insights from your sales communications.
This integration employs OAuth-based secure authentication, ensuring that only authorized workflows can access your data. The RESTful API capabilities allow for seamless operations, including creating, updating, and retrieving conversations, companies, and contacts.
Built-in validation and error handling mechanisms ensure that your API interactions are robust, minimizing the risk of issues related to authentication, data formatting, and rate limits.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

To get the most out of the Specific + Relevance AI integration without writing code:
- Start with a clear configuration: Ensure your `config.json` is properly set up with accurate OAuth credentials and base URL.
- Utilize the API documentation: Familiarize yourself with the available endpoints and their required parameters for efficient integration.
- Test API calls: Use tools like Postman or cURL to validate your API requests before implementing them in your application.
- Implement error handling: Use try-catch blocks to manage potential errors gracefully and log them for troubleshooting.
- Monitor API usage: Keep an eye on your API call limits to avoid rate limiting and ensure smooth operation.