
AI-powered meeting planner agents are revolutionizing how brand managers conduct account planning sessions, enabling them to develop more effective strategies, build stronger client relationships, and drive brand growth. These agents automate data gathering, analyze market trends, and generate actionable insights, allowing brand managers to focus on strategic thinking and client engagement. This technology streamlines workflows, enhances collaboration, and improves overall productivity.
Before Meeting
Your AI agent gathers comprehensive client data, analyzes market trends, and identifies potential growth opportunities. You enter the meeting with a clear understanding of the client's business and the competitive landscape.
During Meeting
As you brainstorm strategies and discuss client objectives, your AI agent provides real-time insights, suggests innovative approaches, and helps you refine your plans. This ensures that the meeting stays focused and productive.
After Meeting
Post-meeting, your AI agent generates a detailed strategy document, assigns action items, and monitors progress against strategic objectives. This helps you stay on track and ensures that your plans are executed effectively.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- Meeting Notetaker Agent template
- Calendar account
- Meetings to join
- Relevance AI Account

Who this agent is for
This agent is designed for brand managers, key account managers, marketing directors, and anyone involved in account planning and strategy sessions. It's ideal for individuals and teams who frequently meet with key clients to develop and implement strategic plans. Whether you're a brand manager working with a portfolio of brands or a key account manager responsible for nurturing strategic client relationships, this agent simplifies the account planning process and ensures that your meetings are focused, productive, and results-driven.
How this agent makes meeting planning easier
Automate data gathering and analysis
Instead of spending hours gathering and analyzing client data, the agent automatically collects relevant information from various sources and presents it in a clear, concise format. This saves significant time and allows you to focus on strategic thinking.
Generate actionable insights and recommendations
The agent analyzes market trends, competitive landscape, and client data to generate actionable insights and recommendations. This helps you identify growth opportunities and develop effective strategies.
Facilitate brainstorming and collaboration
The agent provides a structured framework for brainstorming and collaboration, ensuring that all participants are engaged and that the meeting stays focused on strategic objectives.
Track commitments and action items
The agent automatically tracks commitments and action items, ensuring that everyone is aware of their responsibilities and that progress is monitored effectively.
Benefits of AI Agents for Brand Managers
What would have been used before AI Agents?
Brand managers traditionally relied on manual data gathering, spreadsheet analysis, and brainstorming sessions to develop account plans. This process was time-consuming, prone to errors, and often resulted in missed opportunities. They would spend valuable time compiling data, creating presentations, and coordinating meetings, taking away from their core responsibilities of brand strategy and client management.
What are the benefits of AI Agents?
AI agents offer a streamlined and automated approach to account planning, freeing up brand managers to focus on more strategic tasks. The most significant benefit is the time saved by automating data gathering and analysis. The agent handles everything from collecting client data to generating insights, reducing the administrative burden on the manager.
AI agents also improve the quality of account plans by providing data-driven insights and recommendations. This ensures that strategies are based on solid evidence and that opportunities are not missed. Furthermore, the agent enhances collaboration by providing a structured framework for brainstorming and ensuring that all participants are engaged.
By automating task tracking and follow-ups, the agent ensures that plans are executed effectively and that progress is monitored closely. This helps brand managers stay on track and achieve their strategic objectives. Ultimately, AI agents enhance productivity, improve decision-making, and allow brand managers to focus on building strong client relationships and driving brand growth.
Traditional vs Agentic meeting planning
Traditionally, brand managers spent countless hours preparing for account planning sessions, manually gathering data and creating presentations. Now, AI agents automate this, freeing up time for strategic thinking. Before, identifying growth opportunities required extensive market research and analysis. With an agent, insights are generated automatically, based on real-time data. Brainstorming used to be unstructured, often leading to unfocused discussions. Now, the agent provides a framework, ensuring that the meeting stays on track. Tracking commitments was a manual task, often forgotten. Now, they're automated, ensuring accountability. Finally, creating strategy documents was time-consuming. The agent generates them automatically, saving hours of work.

Tasks that can be completed by a Meeting Planner Agent
Brand managers juggle numerous tasks, from developing brand strategies to managing marketing campaigns and analyzing performance metrics. A meeting planner agent can handle many of the administrative tasks associated with account planning sessions, allowing managers to focus on their core responsibilities.
Gathering Client Data
The agent automatically collects relevant client data from various sources, including CRM systems, market research reports, and social media platforms.
Analyzing Market Trends
The agent analyzes market trends and competitive landscape to identify potential growth opportunities and threats.
Generating Strategic Frameworks
The agent creates strategic frameworks, such as SWOT analyses and Porter's Five Forces, to help guide the planning process.
Facilitating Brainstorming Sessions
The agent provides a structured framework for brainstorming sessions, ensuring that all participants are engaged and that the meeting stays focused on strategic objectives.
Tracking Action Items
The agent automatically tracks action items and commitments, ensuring that everyone is aware of their responsibilities and that progress is monitored effectively.
Creating Strategy Documents
The agent generates detailed strategy documents, including executive summaries, strategic objectives, and action plans.
Monitoring Progress
The agent monitors progress against strategic objectives and provides regular updates to stakeholders.
Integrating with CRM Systems
The agent integrates with CRM systems to ensure that all client data is up-to-date and that account plans are aligned with client goals.

Things to Keep in Mind When Building a Meeting Planner Agent
Building an effective meeting planner agent requires careful planning and attention to detail. The goal is to create an agent that seamlessly integrates with your existing workflows and provides a user-friendly experience for all participants.
Define Clear Objectives
Before you start building your agent, define clear objectives for what you want it to achieve. Do you want to reduce planning time, improve the quality of account plans, enhance collaboration, or all of the above? Having clear objectives will help you prioritize features and measure success.
Integrate with Existing Systems
Ensure that your agent integrates seamlessly with existing systems, such as CRM systems, market research databases, and project management tools. This will make it easier for users to access relevant data and incorporate the agent into their daily routines.
Prioritize User Experience
Make sure that the agent is easy to use and intuitive. The interface should be clean and uncluttered, and the planning process should be straightforward and efficient.
Automate Data Gathering and Analysis
Configure the agent to automatically gather and analyze relevant data, such as client information, market trends, and competitive intelligence. This will save significant time and allow users to focus on strategic thinking.
Provide Customizable Settings
Allow users to customize the agent's settings to match their preferences. This might include setting preferred data sources, specifying analysis parameters, and choosing which systems to integrate with.
Test Thoroughly
Before you roll out the agent to your entire team, test it thoroughly to ensure that it is working correctly and that it meets your objectives. Gather feedback from users and make any necessary adjustments.
Continuously Improve
Once your agent is live, continue to monitor its performance and gather feedback from users. Use this information to identify areas for improvement and make ongoing enhancements.
The Future of AI Agents in Meeting Planning
The future of AI agents in meeting planning is bright, with advancements in natural language processing, machine learning, and artificial intelligence promising to further streamline and enhance the planning process. Future agents will be able to understand complex planning requests, anticipate potential challenges, and proactively suggest solutions.
AI agents will also become more personalized, learning individual preferences and tailoring their recommendations accordingly. They will be able to identify preferred data sources, analysis techniques, and even preferred planning frameworks, creating a more seamless and user-friendly experience.
Furthermore, AI agents will play a larger role in facilitating collaboration and communication during planning sessions. They will be able to transcribe meeting minutes, track action items, and even provide real-time translation services, making planning sessions more productive and inclusive.
AI agents will also integrate with other business applications, such as financial planning tools and supply chain management systems, providing a holistic view of planning-related activities and enabling better decision-making.
Ultimately, the future of AI agents in meeting planning is about creating intelligent systems that not only automate the planning process but also enhance collaboration, improve communication, and drive better business outcomes.
