
AI-powered meeting planner agents are revolutionizing how brand managers coordinate cross-functional account teams, manage diverse perspectives, and optimize their time. These agents automate the tedious aspects of meeting preparation, facilitation, and follow-up, allowing brand managers to focus on strategic brand management and client relationship building. This technology streamlines workflows, reduces miscommunication, and enhances overall productivity.
Before Meeting
Your AI agent compiles a comprehensive account overview, including recent performance data, marketing campaign results, and customer feedback. You walk into the meeting with a unified view of the account's status.
During Meeting
As different departments share updates and insights, your AI agent captures key decisions, assigns tasks, and adjusts timelines in real-time. This keeps the meeting focused and ensures everyone is aligned on next steps.
After Meeting
Post-meeting, your AI agent distributes a summary of key decisions, assigned tasks, and updated timelines to all stakeholders. It also monitors task progress and flags any potential roadblocks.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- Meeting Notetaker Agent template
- Calendar account
- Meetings to join
- Relevance AI Account

Who this agent is for
This agent is designed for brand managers, account managers, marketing directors, sales leaders, and anyone involved in leading cross-functional account teams. It's ideal for individuals and teams who frequently schedule meetings with internal stakeholders from sales, marketing, product, customer success, and other departments. Whether you're a brand manager overseeing multiple accounts or a marketing director coordinating complex campaigns, this agent simplifies meeting logistics and ensures everyone stays on the same page.
How this agent makes meeting planning easier
Consolidate data from multiple sources
Instead of manually gathering data from various departments, the agent automatically pulls relevant information from CRM, marketing automation platforms, and other sources to create a comprehensive account overview.
Facilitate structured discussions
The agent provides a structured agenda and prompts discussion points to ensure that all key topics are covered and that the meeting stays on track.
Track cross-departmental commitments
The agent captures action items and assigns them to specific individuals, ensuring accountability and follow-through across all departments.
Ensure clear communication
The agent generates meeting summaries and distributes them to all stakeholders, ensuring that everyone is aware of key decisions and next steps.
Benefits of AI Agents for Brand Managers
What would have been used before AI Agents?
Brand managers traditionally relied on manual methods, such as email threads, shared documents, and spreadsheets, to coordinate cross-functional account team meetings. This process was time-consuming, prone to errors, and often resulted in miscommunication and missed deadlines. They would spend valuable time gathering data, creating agendas, tracking action items, and following up with participants, taking away from their core responsibilities of brand strategy and client relationship management.
What are the benefits of AI Agents?
AI agents offer a streamlined and automated approach to cross-functional account team meetings, freeing up brand managers to focus on more strategic tasks. The most significant benefit is the time saved by automating the preparation, facilitation, and follow-up processes. The agent handles everything from gathering data to distributing meeting summaries, reducing the administrative burden on the brand manager.
AI agents also minimize miscommunication by providing a structured agenda, tracking action items, and ensuring clear communication across all departments. This ensures that everyone is aligned on key decisions and next steps. Furthermore, the agent improves accountability by assigning tasks to specific individuals and monitoring their progress.
By integrating with existing CRM and marketing automation platforms, the agent provides a seamless and user-friendly experience. This eliminates the need for manual data entry and ensures that all information is accurate and up-to-date. Ultimately, AI agents enhance productivity, reduce stress, and allow brand managers to focus on creating effective brand strategies and building strong client relationships.
Traditional vs Agentic meeting planning
Traditionally, brand managers spent hours each week coordinating schedules and gathering data manually. Now, AI agents automate this, freeing up time for strategic work. Before, creating a comprehensive account overview involved pulling data from multiple sources. With an agent, this information is compiled automatically. Tracking action items used to be a manual task, often forgotten. Now, they're captured and assigned automatically. Ensuring clear communication across departments was a challenge. The agent generates and distributes meeting summaries automatically. Finally, following up on tasks was time-consuming. The agent monitors progress and flags potential roadblocks.

Tasks that can be completed by a Meeting Planner Agent
Brand managers juggle numerous tasks, from developing brand strategies to managing marketing campaigns and analyzing performance metrics. A meeting planner agent can handle many of the administrative tasks associated with scheduling and coordinating cross-functional account team meetings, allowing brand managers to focus on their core responsibilities.
Finding Optimal Meeting Times
The agent analyzes the availability of all participants and suggests the best possible meeting times, considering time zones, preferences, and existing commitments.
Sending Automated Invitations and Reminders
The agent automatically sends meeting invitations with all the necessary details and sends reminders to participants before the meeting to reduce no-shows.
Creating and Distributing Meeting Agendas
The agent can create and distribute meeting agendas, ensuring that all key topics are covered and that the meeting stays on track.
Gathering and Consolidating Account Data
The agent can gather and consolidate account data from various sources, such as CRM, marketing automation platforms, and customer feedback tools.
Recording Meeting Minutes and Action Items
The agent can record meeting minutes, track action items, and send follow-up emails to ensure that everyone is aware of their responsibilities.
Rescheduling and Cancelling Meetings
The agent can handle rescheduling and cancellations, notifying all participants of any changes and finding alternative meeting times if necessary.
Integrating with Video Conferencing Platforms
The agent can integrate with video conferencing platforms like Zoom, Google Meet, and Microsoft Teams, automatically generating meeting links and adding them to the calendar invitations.
Handling Time Zone Conversions
The agent automatically converts meeting times to each participant's local time zone, eliminating confusion and ensuring everyone attends at the correct hour.

Things to Keep in Mind When Building a Meeting Planner Agent
Building an effective meeting planner agent requires careful planning and attention to detail. The goal is to create an agent that seamlessly integrates with your existing workflows and provides a user-friendly experience for all participants.
Define Clear Objectives
Before you start building your agent, define clear objectives for what you want it to achieve. Do you want to reduce scheduling time, minimize miscommunication, improve accountability, or all of the above? Having clear objectives will help you prioritize features and measure success.
Integrate with Existing Systems
Ensure that your agent integrates seamlessly with existing CRM, marketing automation platforms, and other relevant systems. This will make it easier for users to adopt the agent and incorporate it into their daily routines.
Prioritize User Experience
Make sure that the agent is easy to use and intuitive. The interface should be clean and uncluttered, and the scheduling process should be straightforward and efficient.
Automate Reminders and Follow-Ups
Configure the agent to send automated reminders and follow-up emails to keep participants informed and engaged. This will help reduce no-shows and ensure that everyone is aware of their responsibilities.
Handle Time Zone Conversions Accurately
Ensure that the agent accurately converts meeting times to each participant's local time zone. This is especially important for teams that are distributed across different geographic locations.
Provide Customizable Settings
Allow users to customize the agent's settings to match their preferences. This might include setting preferred meeting times, specifying notification preferences, and choosing which systems to integrate with.
Test Thoroughly
Before you roll out the agent to your entire team, test it thoroughly to ensure that it is working correctly and that it meets your objectives. Gather feedback from users and make any necessary adjustments.
Continuously Improve
Once your agent is live, continue to monitor its performance and gather feedback from users. Use this information to identify areas for improvement and make ongoing enhancements.
The Future of AI Agents in Meeting Planning
The future of AI agents in meeting planning is bright, with advancements in natural language processing, machine learning, and artificial intelligence promising to further streamline and enhance the scheduling process. Future agents will be able to understand complex meeting requests, anticipate potential conflicts, and proactively suggest solutions.
AI agents will also become more personalized, learning individual preferences and tailoring their recommendations accordingly. They will be able to identify preferred meeting times, communication styles, and even preferred meeting formats, creating a more seamless and user-friendly experience.
Furthermore, AI agents will play a larger role in facilitating collaboration and communication during meetings. They will be able to transcribe meeting minutes, track action items, and even provide real-time translation services, making meetings more productive and inclusive.
AI agents will also integrate with other business applications, such as project management tools and CRM systems, providing a holistic view of meeting-related activities and enabling better decision-making.
Ultimately, the future of AI agents in meeting planning is about creating intelligent systems that not only automate the scheduling process but also enhance collaboration, improve communication, and drive better business outcomes.
