
AI-powered meeting planner agents are transforming how Marketing Analytics Directors conduct Quarterly Business Reviews (QBRs) with key clients. These agents automate data gathering, generate insightful reports, and provide real-time support during meetings, enabling directors to focus on strategic discussions and client relationship building. This technology streamlines workflows, enhances productivity, and drives better client outcomes.
Before Meeting
Your AI agent gathers performance data from various marketing platforms, calculates ROI, compiles success stories, and identifies potential areas of concern, creating a comprehensive QBR presentation draft.
During Meeting
As the meeting progresses, your AI agent provides real-time data insights, answers client questions, and suggests strategic recommendations based on the current discussion.
After Meeting
Post-meeting, your AI agent generates a summary of key discussion points, action items, and follow-up tasks, ensuring accountability and driving progress towards client goals.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- Meeting Notetaker Agent template
- Calendar account
- Meetings to join
- Relevance AI Account

Who this agent is for
This agent is designed for Marketing Analytics Directors, Key Account Managers, Client Success Managers, and anyone responsible for conducting Quarterly Business Reviews (QBRs) with key clients. It's ideal for individuals and teams who need to present performance data, discuss strategic initiatives, and plan for the upcoming quarter. Whether you're a director managing multiple client accounts or a team member supporting the QBR process, this agent simplifies preparation, enhances presentation quality, and drives better client outcomes.
How this agent makes QBR planning easier
Automate data gathering from multiple sources
Instead of manually compiling data from various marketing platforms, the agent automatically gathers and integrates data from sources like Google Analytics, CRM systems, social media platforms, and advertising dashboards.
Generate insightful reports and presentations
The agent automatically generates visually appealing reports and presentations that highlight key performance indicators (KPIs), ROI calculations, and success stories.
Identify growth opportunities and potential risks
The agent analyzes data to identify growth opportunities, potential risks, and areas for improvement, providing valuable insights for strategic planning.
Prepare talking points and address potential concerns
The agent prepares talking points for addressing potential client concerns or objections, ensuring that you're well-prepared for any questions that may arise.
Benefits of AI Agents for Marketing Analytics Directors
What would have been used before AI Agents?
Marketing Analytics Directors traditionally relied on manual data gathering, spreadsheet analysis, and presentation creation to prepare for QBRs. This process was time-consuming, prone to errors, and often resulted in outdated or incomplete information. They would spend countless hours compiling data, creating charts, and writing reports, taking away from their core responsibilities of strategic analysis and client relationship building.
What are the benefits of AI Agents?
AI agents offer a streamlined and automated approach to QBR preparation, freeing up Marketing Analytics Directors to focus on strategic discussions and client relationship building. The most significant benefit is the time saved by automating data gathering and report generation. The agent handles everything from data extraction to presentation creation, reducing the administrative burden on the director.
AI agents also improve the accuracy and consistency of QBR materials by eliminating manual errors and ensuring that all data is up-to-date. This enhances the credibility of the presentation and builds trust with clients. Furthermore, the agent provides valuable insights by identifying growth opportunities, potential risks, and areas for improvement, enabling directors to make data-informed recommendations.
By integrating with existing marketing platforms and CRM systems, the agent provides a seamless and user-friendly experience. This eliminates the need for manual data entry and ensures that all information is accurately recorded and easily accessible. Ultimately, AI agents enhance productivity, improve client outcomes, and allow Marketing Analytics Directors to focus on driving strategic growth.
Traditional vs Agentic meeting planning
Traditionally, Marketing Analytics Directors spent days preparing for QBRs, manually compiling data and creating presentations. Now, AI agents automate this, freeing up time for strategic analysis. Before, data gathering was a tedious and error-prone process. With an agent, data is automatically extracted and integrated from multiple sources. Presentation creation used to be a time-consuming task. Now, the agent generates visually appealing reports and presentations in minutes. Identifying growth opportunities required manual analysis. The agent automatically identifies potential areas for improvement. Finally, addressing client concerns required extensive preparation. The agent prepares talking points and anticipates potential objections.

Tasks that can be completed by a QBR Meeting Agent
Marketing Analytics Directors juggle numerous tasks, from analyzing marketing data to developing strategic recommendations and managing client relationships. A QBR meeting agent can handle many of the administrative tasks associated with preparing for and conducting QBRs, allowing directors to focus on their core responsibilities.
Automating Data Gathering
The agent automatically gathers data from various marketing platforms, CRM systems, and other sources, eliminating the need for manual data entry.
Generating Reports and Presentations
The agent automatically generates visually appealing reports and presentations that highlight key performance indicators (KPIs), ROI calculations, and success stories.
Identifying Growth Opportunities
The agent analyzes data to identify growth opportunities, potential risks, and areas for improvement, providing valuable insights for strategic planning.
Preparing Talking Points
The agent prepares talking points for addressing potential client concerns or objections, ensuring that you're well-prepared for any questions that may arise.
Providing Real-Time Data Insights
During the meeting, the agent provides real-time data insights and answers client questions, enhancing the credibility of the presentation.
Generating Meeting Summaries
After the meeting, the agent generates a summary of key discussion points, action items, and follow-up tasks, ensuring accountability and driving progress towards client goals.
Tracking Action Items
The agent tracks action items and follow-up tasks, ensuring that all commitments are fulfilled and that progress is made towards client goals.
Integrating with Marketing Platforms
The agent integrates with various marketing platforms and CRM systems, providing a seamless and user-friendly experience.

Things to Keep in Mind When Building a QBR Meeting Agent
Building an effective QBR meeting agent requires careful planning and attention to detail. The goal is to create an agent that seamlessly integrates with your existing workflows and provides a user-friendly experience for all participants.
Define Clear Objectives
Before you start building your agent, define clear objectives for what you want it to achieve. Do you want to reduce preparation time, improve presentation quality, enhance client engagement, or all of the above? Having clear objectives will help you prioritize features and measure success.
Integrate with Existing Marketing Platforms
Ensure that your agent integrates seamlessly with popular marketing platforms like Google Analytics, CRM systems, social media platforms, and advertising dashboards. This will make it easier for users to adopt the agent and incorporate it into their daily routines.
Prioritize Data Accuracy
Make sure that the agent accurately gathers and integrates data from various sources. Data accuracy is crucial for building trust with clients and making informed decisions.
Customize Report Templates
Allow users to customize report templates to match their branding and reporting preferences. This will ensure that the reports are visually appealing and easy to understand.
Automate Reminders and Follow-Ups
Configure the agent to send automated reminders and follow-up emails to keep participants informed and engaged. This will help ensure that all action items are completed and that progress is made towards client goals.
Test Thoroughly
Before you roll out the agent to your entire team, test it thoroughly to ensure that it is working correctly and that it meets your objectives. Gather feedback from users and make any necessary adjustments.
Continuously Improve
Once your agent is live, continue to monitor its performance and gather feedback from users. Use this information to identify areas for improvement and make ongoing enhancements.
The Future of AI Agents in QBR Planning
The future of AI agents in QBR planning is bright, with advancements in natural language processing, machine learning, and artificial intelligence promising to further streamline and enhance the QBR process. Future agents will be able to understand complex client requests, anticipate potential concerns, and proactively suggest solutions.
AI agents will also become more personalized, learning individual client preferences and tailoring their recommendations accordingly. They will be able to identify preferred communication styles, reporting formats, and even preferred meeting times, creating a more seamless and user-friendly experience.
Furthermore, AI agents will play a larger role in facilitating collaboration and communication during QBRs. They will be able to transcribe meeting minutes, track action items, and even provide real-time translation services, making meetings more productive and inclusive.
AI agents will also integrate with other business applications, such as project management tools and CRM systems, providing a holistic view of client-related activities and enabling better decision-making.
Ultimately, the future of AI agents in QBR planning is about creating intelligent systems that not only automate the QBR process but also enhance client relationships, improve communication, and drive better business outcomes.
