
AI-powered meeting planner agents are revolutionizing how Brand Managers prepare for and conduct Quarterly Business Reviews (QBRs) with key clients. These agents automate the tedious aspects of QBR preparation, from data gathering to report generation, allowing Brand Managers to focus on strategic discussions and relationship building. This technology streamlines workflows, reduces preparation time, and enhances overall client satisfaction.
Before Meeting
Your AI agent gathers performance data from multiple systems, creates executive summaries, and identifies key trends and insights. You walk into the meeting with a comprehensive overview of your brand's performance and clear talking points.
During Meeting
As you present your QBR, your AI agent takes real-time notes, tracks action items, and captures client feedback. This ensures that all important details are recorded and that nothing is missed.
After Meeting
Post-meeting, your AI agent distributes summaries, updates CRM records, and schedules follow-up activities. This helps you maintain strong client relationships and ensures that all action items are addressed promptly.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- Meeting Notetaker Agent template
- Calendar account
- Meetings to join
- Relevance AI Account

Who this agent is for
This agent is designed for Brand Managers, Key Account Managers, Marketing Directors, and anyone responsible for conducting Quarterly Business Reviews (QBRs) with key clients. It's ideal for individuals and teams who need to present performance metrics, discuss strategic initiatives, and align on future goals. Whether you're a solo Brand Manager managing multiple accounts or part of a large marketing agency, this agent simplifies QBR preparation and ensures you deliver impactful presentations.
How this agent makes meeting planning easier
Automate data collection from multiple sources
Instead of manually gathering data from various systems, the agent automatically pulls performance metrics from CRM, marketing automation platforms, and other relevant sources, saving significant time and effort.
Generate executive summaries and reports
The agent creates concise executive summaries and client-ready reports, highlighting key trends, insights, and recommendations. This eliminates the need for manual report creation and ensures consistent, professional deliverables.
Identify key trends and insights
The agent analyzes performance data to identify key trends and insights, helping you understand what's working, what's not, and where to focus your efforts. This enables data-driven decision-making and more effective QBR discussions.
Streamline action item tracking and follow-up
The agent automatically tracks action items discussed during the QBR and schedules follow-up activities, ensuring that nothing falls through the cracks and that all commitments are met.
Benefits of AI Agents for Brand Managers
What would have been used before AI Agents?
Brand Managers traditionally relied on manual data collection, spreadsheet analysis, and presentation development to prepare for QBRs. This process was time-consuming, prone to errors, and often resulted in last-minute scrambles to gather and analyze data. They would spend valuable time creating reports, summarizing key findings, and ensuring that all stakeholders were aligned.
What are the benefits of AI Agents?
AI agents offer a streamlined and automated approach to QBR preparation, freeing up Brand Managers to focus on strategic discussions and relationship building. The most significant benefit is the time saved by automating data collection and report generation. The agent handles everything from pulling performance metrics to creating executive summaries, reducing the administrative burden on the Brand Manager.
AI agents also improve the accuracy and consistency of QBR materials by eliminating manual data entry and ensuring that all reports are based on the latest information. This reduces the risk of errors and ensures that clients receive reliable and trustworthy data. Furthermore, the agent enhances communication by providing clear and concise summaries of key findings, making it easier for clients to understand the value of your brand management efforts.
By integrating with existing CRM and marketing automation platforms, the agent provides a seamless and user-friendly experience. This eliminates the need for manual data transfer and ensures that all QBR-related information is easily accessible. Ultimately, AI agents enhance productivity, reduce stress, and allow Brand Managers to focus on building strong client relationships and driving business growth.
Traditional vs Agentic meeting planning
Traditionally, Brand Managers spent days preparing for QBRs, manually compiling data and creating presentations. Now, AI agents automate this, freeing up time for strategic thinking. Before, gathering data from multiple sources was a tedious task. With an agent, data is collected automatically and presented in a unified format. Creating executive summaries used to be a time-consuming process. Now, the agent generates summaries instantly, highlighting key insights. Tracking action items was often inconsistent. The agent now ensures all action items are captured and followed up on. Finally, ensuring data accuracy was a constant concern. The agent provides reliable, up-to-date information, reducing the risk of errors.

Tasks that can be completed by a Meeting Planner Agent
Brand Managers juggle numerous tasks, from developing brand strategies to managing marketing campaigns and analyzing performance metrics. A meeting planner agent can handle many of the administrative tasks associated with preparing for and conducting QBRs, allowing Brand Managers to focus on their core responsibilities.
Gathering Performance Data
The agent automatically collects performance data from various sources, including CRM, marketing automation platforms, and analytics tools.
Generating Executive Summaries
The agent creates concise executive summaries that highlight key trends, insights, and recommendations.
Creating Client-Ready Reports
The agent generates professional, client-ready reports that present performance data in a clear and visually appealing format.
Identifying Key Trends and Insights
The agent analyzes performance data to identify key trends and insights, helping you understand what's working, what's not, and where to focus your efforts.
Tracking Action Items
The agent tracks action items discussed during the QBR and ensures that they are followed up on in a timely manner.
Scheduling Follow-Up Activities
The agent schedules follow-up activities, such as meetings, calls, and emails, to maintain strong client relationships and ensure that all commitments are met.
Updating CRM Records
The agent automatically updates CRM records with QBR-related information, ensuring that all client data is accurate and up-to-date.
Capturing Client Feedback
The agent captures client feedback during the QBR and provides insights into client satisfaction and areas for improvement.

Things to Keep in Mind When Building a Meeting Planner Agent
Building an effective meeting planner agent requires careful planning and attention to detail. The goal is to create an agent that seamlessly integrates with your existing workflows and provides a user-friendly experience for all participants.
Define Clear Objectives
Before you start building your agent, define clear objectives for what you want it to achieve. Do you want to reduce preparation time, improve data accuracy, enhance client communication, or all of the above? Having clear objectives will help you prioritize features and measure success.
Integrate with Existing Systems
Ensure that your agent integrates seamlessly with your existing CRM, marketing automation platforms, and analytics tools. This will make it easier to gather data and ensure that all information is accurate and up-to-date.
Prioritize User Experience
Make sure that the agent is easy to use and intuitive. The interface should be clean and uncluttered, and the QBR preparation process should be straightforward and efficient.
Automate Data Collection and Report Generation
Configure the agent to automatically collect data collection from various sources and generate client-ready reports. This will save significant time and effort and ensure that all QBR materials are consistent and professional.
Provide Customizable Settings
Allow users to customize the agent's settings to match their preferences. This might include specifying data sources, report templates, and notification preferences.
Test Thoroughly
Before you roll out the agent to your entire team, test it thoroughly to ensure that it is working correctly and that it meets your objectives. Gather feedback from users and make any necessary adjustments.
Continuously Improve
Once your agent is live, continue to monitor its performance and gather feedback from users. Use this information to identify areas for improvement and make ongoing enhancements.
The Future of AI Agents in Meeting Planning
The future of AI agents in meeting planning is bright, with advancements in natural language processing, machine learning, and artificial intelligence promising to further streamline and enhance the QBR process. Future agents will be able to understand complex client requests, anticipate potential issues, and proactively suggest solutions.
AI agents will also become more personalized, learning individual client preferences and tailoring their recommendations accordingly. They will be able to identify preferred communication styles, presentation formats, and even preferred topics of discussion, creating a more seamless and engaging QBR experience.
Furthermore, AI agents will play a larger role in facilitating collaboration and communication during QBRs. They will be able to transcribe meeting minutes, track action items, and even provide real-time translation services, making QBRs more productive and inclusive.
AI agents will also integrate with other business applications, such as project management tools and financial systems, providing a holistic view of client performance and enabling better decision-making.
Ultimately, the future of AI agents in meeting planning is about creating intelligent systems that not only automate the QBR process but also enhance client relationships, improve communication, and drive better business outcomes.
