Drift is a leading conversational marketing and sales platform that helps businesses engage with customers in real-time through live chat and automated messaging.
Supercharge your customer interactions with AI Agents that can intelligently qualify leads and provide personalized experiences 24/7.
Drift excels at real-time customer conversations and lead engagement. Relevance AI enhances this with intelligent AI Agents that can qualify leads, provide personalized responses, and automate complex sales workflows at scale.
Intelligent Lead Qualification
The agent can analyze interactions in real-time to qualify leads effectively.
24/7 Availability
The agent provides round-the-clock support, ensuring customer inquiries are addressed anytime.
Data-Driven Insights
The agent leverages analytics to inform strategies and improve customer interactions.
Relevance AI gives you access to Drift's conversational marketing and sales tools within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Drift account
- A Relevance AI account with access to your workspace
- Authorization (you'll connect securely using API keys—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Drift data. Relevance AI handles API operations (like GET, POST, PUT, DELETE, PATCH) in the background—so you don't have to worry about errors, formatting, or limits.
Built-in validation and type conversion ensure your workflows run smoothly, even when conversation data formats vary.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Drift + Relevance AI integration without writing code:
- Configure webhook endpoints: Set up proper webhook URLs in Drift to ensure real-time data flow.
- Organize conversation data: Structure your Drift conversations and user attributes consistently.
- Use authentication best practices: Keep OAuth tokens secure and regularly rotate credentials.
- Monitor API usage: Stay within Drift's rate limits and implement proper error handling.
- Test integrations: Verify webhook payloads and API responses before deploying to production.
