Google Merchant Center is a platform that facilitates the management of product data for online retailers. With Relevance AI, you can leverage AI Agents to streamline product updates and enhance your e-commerce strategies.
Google Merchant Center allows for efficient management of product listings and inventory. Relevance AI amplifies this by enabling intelligent AI Agents to automate updates and optimize product visibility across channels.
Intelligent Feed Orchestration
The AI agent automatically optimizes and synchronizes product feeds across multiple channels for maximum visibility and performance.
Predictive Inventory Mastery
Leverages real-time data to forecast stock levels and automatically adjust product availability across Google's shopping ecosystem.
Real-time Performance Adaptation
Dynamically adjusts product listings based on performance metrics to maximize conversion potential and ROI.
Relevance AI seamlessly integrates with Google Merchant Center to enhance your product data workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
This integration enables seamless management of product data between Google Merchant Center and your application, utilizing secure OAuth 2.0 authentication to ensure only authorized workflows access your product listings. Relevance AI handles API operations (like creating, updating, and managing products) in the background—so you don’t have to worry about errors, formatting, or limits.
With automated product catalog management and real-time inventory updates, built-in validation ensures your workflows run smoothly, even when data formats vary. Streamlined product data synchronization allows for efficient multi-channel product distribution, making it easier to manage your online presence.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
To get the most out of the Google Merchant Center + Relevance AI integration without writing code:
- Start with a well-structured product catalog: Ensure all required fields are filled out and data formats are consistent.
- Utilize the API documentation: Familiarize yourself with the Google Merchant Center API to understand the capabilities and limitations.
- Connect securely: Make sure your OAuth credentials are correctly configured and have the necessary permissions.
- Test your API calls: Use a sandbox environment or test data to validate your integration before going live.
- Monitor for errors: Implement logging and error handling to quickly identify and resolve issues during data synchronization.
