Mailbluster is an email marketing automation platform that utilizes Amazon SES for efficient campaign management. By integrating with Relevance AI, you can supercharge your email marketing efforts with AI-driven insights and automation, making your campaigns more effective and responsive.



Mailbluster provides a powerful platform for managing email campaigns and customer interactions. With Relevance AI, you can leverage intelligent agents to automate and optimize your marketing strategies, ensuring targeted outreach and improved engagement.
Intelligent Outreach Orchestration
The AI agent leverages advanced campaign management algorithms to optimize email timing and delivery for maximum impact
Dynamic Response Analysis
Real-time tracking and analytics allow the agent to adapt strategies based on recipient engagement patterns
Personalization Mastery
AI-powered content customization enables the agent to create highly targeted and relevant email communications
Relevance AI seamlessly integrates with Mailbluster to enhance your email marketing workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Mailbluster account
- A Relevance AI account with access to your projects and datasets
- Authorization (you'll connect securely using API keys—no sensitive info stored manually)
Security & Reliability
The Mailbluster integration utilizes secure OAuth authentication, ensuring that only authorized workflows can access your email marketing data through Amazon SES. Relevance AI manages API operations (such as creating leads, products, and orders) in the background—eliminating concerns about errors, formatting, or rate limits.
With built-in validation and type conversion, your email marketing workflows run seamlessly, even when data formats differ. This integration allows for automated lead management, product catalog integration, and order tracking, all while leveraging the cost-effective capabilities of Amazon SES.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

To get the most out of the Mailbluster + Relevance AI integration without writing code:
- Start with a clean Mailbluster account: Organize your leads, products, and orders with clear naming conventions and consistent data formats.
- Use templates: Leverage pre-built workflows for managing leads, products, and orders—ideal for getting started quickly.
- Connect carefully: Ensure you approve the correct Mailbluster account and API permissions during setup.
- Test before scaling: Run automations on test data first to avoid large-scale errors in your email campaigns.
- Watch for rate limits: Implement request throttling and batch operations to prevent hitting API rate limits.