Ometria is a customer data and marketing platform that helps retail brands create personalized marketing experiences.
Enhance your customer engagement with AI Agents that can leverage rich customer data for automated, intelligent interactions.
Ometria provides deep customer insights and marketing automation capabilities. Relevance AI transforms this into intelligent AI Agents that can personalize interactions and optimize campaigns at scale.
Personalized Engagement
The agent delivers tailored interactions based on individual customer profiles.
Automated Insights
Real-time data analysis enables the agent to provide actionable marketing insights effortlessly.
Optimized Campaign Execution
The agent orchestrates targeted marketing campaigns that maximize engagement and conversion.
Relevance AI gives you access to Ometria's customer data and marketing capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- An Ometria account
- A Relevance AI account with appropriate access permissions
- Authorization credentials (secured through OAuth authentication)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Ometria data. Relevance AI handles API operations (like GET, POST, PUT, DELETE, PATCH) in the background—so you don't have to worry about errors, formatting, or limits.
Built-in validation and type conversion ensure your workflows run smoothly, even when data formats vary.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Ometria + Relevance AI integration without writing code:
- Configure authentication properly: Ensure OAuth credentials are correctly set up with appropriate permissions.
- Structure API requests carefully: Use consistent endpoint paths and proper HTTP methods for each operation.
- Validate data formats: Ensure customer data matches Ometria's expected schema before sending.
- Monitor response codes: Check API response status to confirm successful data transmission.
- Implement rate limiting: Space out requests appropriately to avoid hitting API thresholds.
