Integrations

Supercharge Omnisend with Relevance AI

Omnisend is an e-commerce marketing automation platform that helps businesses manage their email campaigns and customer engagement. With Relevance AI, you can elevate your marketing strategies by leveraging AI Agents to analyze data and trigger personalized campaigns.

Give your AI Agents Omnisend Superpowers

Omnisend automates your marketing campaigns and customer interactions, while Relevance AI empowers these processes with advanced data orchestration and AI-driven insights that can adapt and respond to customer behavior.

Predictive Journey Orchestration

The AI agent anticipates customer behaviors and automatically adjusts marketing workflows for optimal engagement across all channels.

Real-time Personalization Mastery

Leverages customer data to deliver hyper-personalized content and recommendations instantly across email, SMS, and push notifications.

Predictive Revenue Generation

Identifies high-value opportunities and automatically triggers targeted campaigns to maximize customer lifetime value.

Tools

Equip AI Agents with the Omnisend Tools they need

Relevance AI integrates seamlessly with Omnisend, enhancing your e-commerce marketing workflows with intelligent data processing.

Omnisend - Trigger Custom Event
Tracks and triggers custom events in Omnisend's marketing automation platform, allowing for event-based campaign targeting and automation workflows
Omnisend - Update Contact
Modifies existing contact information in Omnisend, including personal details, demographic data, and custom properties for enhanced customer segmentation
Omnisend - Start Campaign
Initiates a pre-configured marketing campaign in Omnisend, enabling automated execution of email marketing and promotional activities
Name
Omnisend API Call
Description
Make an authorized request to a Omnisend API
Parameters
["OAuth authentication", "HTTP methods (GET, POST, PUT, DELETE, PATCH)", "Custom headers", "Request body support", "Response handling"]
Use Case
An e-commerce business uses this integration to automatically sync their customer data between their website and Omnisend, enabling them to trigger personalized email campaigns based on real-time shopping behavior and maintain consistent customer profiles across platforms.

Security & Reliability

The Omnisend integration with Relevance AI utilizes secure OAuth authentication, ensuring that only authorized workflows can access your e-commerce marketing automation data. Relevance AI manages API operations (like GET, POST, PATCH, DELETE) in the background, allowing you to focus on your marketing strategies without worrying about errors, formatting, or limits.

This integration enables automated contact management and segmentation, triggered email campaigns based on customer behavior, and custom event tracking and analytics, all while ensuring seamless data synchronization between the two platforms.

To get started, ensure you have the required accounts and permissions set up, including an active Omnisend account with API access and a Relevance AI account. Follow the installation and configuration steps to set up OAuth authentication and initialize the API client.

Once configured, you can easily trigger custom events, update contact information, and start campaigns programmatically. Implement best practices for error handling, data validation, and rate limiting to ensure smooth operations.

For additional support, consult the Omnisend API documentation or reach out to Relevance AI's technical support team as needed.

No training on your data

Your data remains private and is never utilized for model training purposes.

Security first

We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Get Started

Best Practices for Non-Technical Users

To get the most out of the Omnisend + Relevance AI integration without writing code:
  • Start with a clean contact list: Ensure your contact data is accurate and up-to-date to maximize campaign effectiveness.
  • Utilize custom events: Leverage Relevance AI's event tracking to trigger targeted email campaigns based on specific customer behaviors.
  • Connect carefully: Verify that you have the correct OAuth credentials and permissions set up for seamless integration.
  • Test before launching campaigns: Use test contacts and events to validate your setup and avoid sending errors to your customers.
  • Monitor API usage: Keep an eye on your API quota and implement throttling to prevent rate limiting issues.