SMS Magic is a leading SMS communication platform that enables businesses to engage with customers through personalized messaging.
Enhance your messaging capabilities with AI agents that can automate conversations, provide instant responses, and deliver personalized experiences at scale.



SMS Magic enables personalized, two-way SMS communication at scale. Relevance AI transforms this into intelligent conversations by powering it with AI agents that can understand, respond, and take action.
Instantaneous Engagement
The agent can provide real-time responses, enhancing customer interaction.
Personalized Communication
Utilizes customer data to tailor messages, improving relevance and impact.
Data-Driven Insights
Leverages analytics to optimize messaging strategies and improve outcomes.
Relevance AI gives you access to SMS Magic's messaging capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration leverages secure OAuth authentication to safely access your SMS Magic messaging data. Relevance AI manages API operations seamlessly in the background while handling request formatting, rate limits, and authorization headers automatically.
Built-in data validation ensures your SMS workflows execute reliably, with automatic handling of message formatting and delivery status tracking.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the SMS Magic + Relevance AI integration without writing code:
- Configure authentication properly: Ensure your SMS Magic API credentials are correctly set up and permissions are appropriate.
- Optimize message content: Keep SMS messages concise and follow character limits to prevent message splitting.
- Handle responses carefully: Set up proper error handling and response tracking for message delivery status.
- Respect rate limits: Implement appropriate delays between bulk SMS sends to avoid API throttling.
- Test thoroughly: Verify message formatting and delivery with a small test group before large-scale sends.