Writer is a powerful AI content generation tool that allows users to create on-brand content at scale. With Relevance AI, you can elevate your content strategy by leveraging AI Agents to optimize and personalize your content generation process.



Writer empowers users with advanced AI content generation capabilities, while Relevance AI amplifies this by enabling intelligent data-driven decisions and automations that adapt to your needs.
Brand Voice Mastery
Empowers the AI agent to maintain perfect brand consistency while generating content across all channels
Enterprise-Grade Orchestration
Enables seamless coordination of content workflows with built-in governance and compliance controls
Rapid Content Scaling
Supercharges the AI agent's ability to produce high-volume, quality content with 50-70% faster creation time
Relevance AI seamlessly integrates with Writer to enhance your content generation workflows with AI-driven insights.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The Writer and Relevance AI integration leverages secure OAuth-based authentication, ensuring that only authorized applications can access Writer's powerful content generation capabilities. This integration allows developers to seamlessly incorporate AI-driven content generation into their applications, handling API operations (like POST requests for prompt generation) in the background—so you don’t have to worry about errors, formatting, or limits.
With built-in message handling and prompt engineering, the integration streamlines the process of generating on-brand content at scale, while customizable parameters ensure that the generated content meets your specific needs. Additionally, enterprise-ready features provide the reliability and security required for professional applications.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

To get the most out of the Writer + Relevance AI integration without writing code:
- Start with a clear prompt structure: Use well-defined roles (user, assistant, system) and concise content to guide the AI effectively.
- Utilize error handling: Implement try-catch blocks to manage potential errors gracefully and ensure smooth user experience.
- Validate responses: Always check the response format and status code to confirm successful API calls before processing the data.
- Test with sample data: Experiment with various prompts and configurations in a controlled environment to refine your approach before full deployment.
- Monitor token usage: Keep track of token limits and adjust your requests accordingly to avoid exceeding the maximum allowed tokens.