Synthetic user research

Synthetic User Research is a powerful tool designed to help you test ideas and surveys with AI participants. This tool allows you to gain insights quickly and efficiently by simulating responses from a targeted audience. Whether you're looking to understand customer experience, gather feedback, or explore new ideas, this tool provides a streamlined way to collect valuable data without the need for real-time human respondents.

Overview

Synthetic User Research is a powerful tool designed to help you test ideas and surveys with AI participants. This tool allows you to gain insights quickly and efficiently by simulating responses from a targeted audience. Whether you're looking to understand customer experience, gather feedback, or explore new ideas, this tool provides a streamlined way to collect valuable data without the need for real-time human respondents.

Who this tool is for

Customer Experience Leaders: If you are a customer experience leader in an enterprise, you can use this tool to understand how AI can enhance your current processes. By inputting specific survey questions, you can gather insights on the manual tasks your team performs and identify areas where AI could make a significant impact. This helps you make informed decisions on implementing AI solutions to improve customer satisfaction.

Market Researchers: As a market researcher, you can leverage this tool to quickly test new ideas and gather feedback from a simulated audience. This allows you to validate concepts before launching them to a broader audience. You can tailor the survey questions to your specific research needs and get immediate responses, saving you time and resources.

Product Managers: If you are a product manager, this tool can help you understand user needs and pain points by simulating responses from your target audience. You can use the insights gained to prioritize features and improvements in your product roadmap. This ensures that your product development is aligned with the actual needs of your users.

How the tool works

Synthetic User Research operates by simulating responses from AI participants based on the survey questions, context, and target audience you provide. Here’s a detailed step-by-step guide on how it works:

  1. Define Survey Questions:Start by specifying the survey questions you want to get answered by AI participants. These questions should be tailored to gather the insights you need. For example, you might ask, "What specific customer experience tasks do you currently perform manually and would like to improve with AI technology? Please provide examples."

  2. Set the Survey Context:Provide the context for your survey questions. This helps the AI understand the background and purpose of the survey. For instance, you might set the context as, "To understand the use cases for customer experience and how they are currently doing these tasks manually."

  3. Identify the Target Audience:Specify the characteristics of the respondents you want to simulate. This ensures that the AI-generated responses are relevant to your target audience. For example, you might target "Customer experience leaders in enterprises that are enthusiastic about AI."

  4. Generate AI Responses:Once you have defined the survey questions, context, and target audience, the tool uses an AI model to generate responses. The AI simulates 25 respondents answering each question, providing you with a comprehensive set of data to analyze.

  5. Analyze the Results:The generated responses are presented in a table format, making it easy for you to review and analyze the data. You can use these insights to make informed decisions, validate ideas, and identify areas for improvement.

Benefits

  • Quick Insights: Gain valuable insights rapidly without waiting for real-time human responses.
  • Efficiency: Save time and resources by using AI participants instead of conducting traditional surveys.
  • Targeted Feedback: Tailor the survey to your specific needs and get relevant responses from a simulated audience.

Additional use-cases

  • Testing new product features and gathering user feedback.
  • Exploring potential improvements in customer service processes.
  • Validating marketing messages and campaign ideas.
  • Understanding employee satisfaction and identifying areas for improvement.
  • Gathering insights on industry trends and competitor analysis.

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