Conversion Tools is a leading platform designed to optimize digital marketing efforts through data-driven insights and automation.
Enhance your marketing optimization with AI Agents that can automatically analyze behavior, personalize experiences, and drive conversions.



Conversion Tools provides powerful marketing analytics and optimization features. Relevance AI transforms this into intelligent AI Agents that can automatically analyze, optimize and personalize customer experiences at scale.
Dynamic Campaign Optimization
The agent continuously adjusts marketing campaigns in real-time based on user interactions.
Intelligent Lead Prioritization
The agent analyzes user behavior to identify and prioritize high-potential leads automatically.
Personalized User Experiences
The agent delivers tailored content and recommendations based on individual user preferences.
Relevance AI gives you access to Conversion Tools' marketing optimization capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration leverages secure OAuth authentication, ensuring only authorized workflows access your Conversion Tools data. Relevance AI manages API operations seamlessly in the background—handling data transformations, request formatting, and rate limits automatically.
Built-in validation and format conversion ensure reliable data processing across different file types and structures.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the Conversion Tools + Relevance AI integration without writing code:
- Use proper authentication: Ensure your OAuth credentials are correctly configured and up-to-date.
- Follow API best practices: Use appropriate HTTP methods for different operations (GET for retrieval, POST for creation).
- Handle responses properly: Always check response status codes and handle errors gracefully.
- Optimize requests: Minimize API calls by batching operations when possible.
- Monitor usage: Keep track of your API usage to stay within rate limits and quotas.