Demandbase is a leading account-based marketing platform that helps B2B companies identify and engage high-value accounts through targeted marketing strategies.
Enhance your ABM efforts with AI Agents that can automatically analyze intent data, personalize outreach, and drive conversions at scale.
Demandbase delivers powerful account identification and intent data for B2B companies. Relevance AI transforms this intelligence into automated, AI-driven engagement through sophisticated agents that can identify, analyze and act on high-value opportunities.
Precision Targeting
The agent leverages Demandbase's intent data to identify and engage high-value accounts with pinpoint accuracy.
Dynamic Personalization
It crafts tailored marketing messages in real-time, enhancing relevance and engagement for each account.
Automated Insights
It generates real-time analytics and reports, providing teams with valuable performance metrics without manual effort.
Relevance AI gives you access to Demandbase's account-based marketing capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Demandbase account
- A Relevance AI account with access to your workspace
- Authorization (you'll connect securely using API keys—no sensitive info stored manually)
Security & Reliability
The integration leverages secure OAuth authentication through Demandbase, ensuring authorized access to your account data and API endpoints. Relevance AI manages the API operations seamlessly, handling authentication headers and request formatting while supporting standard HTTP methods.
Built-in request validation and response handling ensure reliable data exchange between Relevance AI and Demandbase's enterprise APIs.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Demandbase + Relevance AI integration without writing code:
- Configure API authentication: Ensure proper OAuth setup and permission scopes for Demandbase access.
- Structure your requests: Use consistent endpoint paths and properly formatted JSON payloads.
- Optimize data mapping: Align Demandbase account data fields with Relevance AI schemas.
- Monitor rate limits: Stay within Demandbase API quotas by implementing appropriate request intervals.
- Validate responses: Check status codes and response bodies to ensure successful data transfer.
