Drip is an email marketing automation platform designed to help businesses engage with their audience through targeted campaigns. By integrating with Relevance AI, you can elevate your marketing strategies with AI-driven insights and automated workflows that adapt to your subscribers' behaviors.



Drip empowers you to manage your email marketing campaigns effectively, while Relevance AI adds the capability to automate complex workflows and leverage real-time data insights for smarter decision-making.
Behavioral Intelligence Mastery
AI agent leverages Drip's customer behavior data to predict and optimize engagement patterns across multiple channels
Revenue Stream Orchestration
Agent analyzes attribution data to automatically fine-tune marketing strategies for maximum revenue generation
Predictive Personalization Engine
Harnesses customer segmentation data to deliver hyper-personalized content and recommendations at scale
Relevance AI seamlessly integrates with Drip to enhance your email marketing workflows with intelligent automation.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Drip account
- A Relevance AI account with access to your projects and datasets
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
This integration enables a secure connection between Drip's email marketing automation platform and Relevance AI's workflow automation capabilities, utilizing OAuth authentication to ensure that only authorized workflows can access your subscriber data. Relevance AI manages API operations (like creating, updating, and listing subscribers) in the background, allowing you to focus on your marketing strategies without worrying about errors, formatting, or rate limits.
With automated subscriber management, real-time data synchronization, and custom field management, your workflows can run efficiently. Built-in validation checks ensure that your subscriber data is accurate and complete, preventing common issues such as invalid email formats or missing required fields.
Additionally, the integration supports workflow automation and triggering, enabling you to initiate specific actions based on subscriber behavior. This means you can engage with your audience more effectively and tailor your marketing efforts to their needs.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

To get the most out of the Drip + Relevance AI integration without writing code:
- Start with a clean subscriber list: Use clear tags and consistent custom field names to ensure effective segmentation.
- Utilize pre-built workflows: Relevance AI provides templates for automating subscriber management and workflows—perfect for quick implementation.
- Connect carefully: Ensure you authorize the correct Drip account and have the necessary permissions during setup.
- Test before scaling: Run automations with test subscribers first to avoid unintended consequences.
- Monitor API usage: Be mindful of rate limits and implement throttling to prevent service interruptions.