Integrations

Supercharge Drip with Relevance AI

Drip is an email marketing automation platform designed to help businesses engage with their audience through targeted campaigns. By integrating with Relevance AI, you can elevate your marketing strategies with AI-driven insights and automated workflows that adapt to your subscribers' behaviors.

Give your AI Agents Drip Superpowers

Drip empowers you to manage your email marketing campaigns effectively, while Relevance AI adds the capability to automate complex workflows and leverage real-time data insights for smarter decision-making.

Behavioral Intelligence Mastery

AI agent leverages Drip's customer behavior data to predict and optimize engagement patterns across multiple channels

Revenue Stream Orchestration

Agent analyzes attribution data to automatically fine-tune marketing strategies for maximum revenue generation

Predictive Personalization Engine

Harnesses customer segmentation data to deliver hyper-personalized content and recommendations at scale

Tools

Equip AI Agents with the Drip Tools they need

Relevance AI seamlessly integrates with Drip to enhance your email marketing workflows with intelligent automation.

Drip - Start Someone on a Workflow
Initiates a subscriber into a specified Drip marketing workflow by associating their email with a workflow ID
Drip - List Subscribers
Retrieves a list of Drip subscribers with optional filtering by status, tags, and subscription dates
Drip - List Subscribers
Retrieves a list of Drip subscribers with optional filtering by status, tags, and subscription dates
Drip - Create Or Update Subscriber
Creates a new subscriber or updates an existing one in Drip with comprehensive profile information including contact details, custom fields, and engagement settings
Drip - Activate Workflow
Enables and activates a specified Drip workflow to begin processing subscribers and automation rules
Name
Drip API Call
Description
Make an authorized request to a Drip API
Parameters
["OAuth account authentication", "HTTP method selection (GET, POST, PUT, DELETE, PATCH)", "Custom request headers", "Request body configuration", "API endpoint path customization"]
Use Case
An e-commerce company uses the Drip API Call to automatically sync their customer purchase data and trigger personalized email campaigns based on shopping behavior. This enables them to create targeted drip campaigns that increase customer engagement and drive repeat purchases.
Quick Start

Connect Drip to Relevance AI in minutes

What you’ll need

You don't need to be a developer to set up this integration. Follow this simple guide to get started:

  • A Drip account
  • A Relevance AI account with access to your projects and datasets
  • Authorization (you'll connect securely using OAuth—no sensitive info stored manually)

Security & Reliability

This integration enables a secure connection between Drip's email marketing automation platform and Relevance AI's workflow automation capabilities, utilizing OAuth authentication to ensure that only authorized workflows can access your subscriber data. Relevance AI manages API operations (like creating, updating, and listing subscribers) in the background, allowing you to focus on your marketing strategies without worrying about errors, formatting, or rate limits.

With automated subscriber management, real-time data synchronization, and custom field management, your workflows can run efficiently. Built-in validation checks ensure that your subscriber data is accurate and complete, preventing common issues such as invalid email formats or missing required fields.

Additionally, the integration supports workflow automation and triggering, enabling you to initiate specific actions based on subscriber behavior. This means you can engage with your audience more effectively and tailor your marketing efforts to their needs.

No training on your data

Your data remains private and is never utilized for model training purposes.

Security first

We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Get Started

Best Practices for Non-Technical Users

To get the most out of the Drip + Relevance AI integration without writing code:
  • Start with a clean subscriber list: Use clear tags and consistent custom field names to ensure effective segmentation.
  • Utilize pre-built workflows: Relevance AI provides templates for automating subscriber management and workflows—perfect for quick implementation.
  • Connect carefully: Ensure you authorize the correct Drip account and have the necessary permissions during setup.
  • Test before scaling: Run automations with test subscribers first to avoid unintended consequences.
  • Monitor API usage: Be mindful of rate limits and implement throttling to prevent service interruptions.