Hotjar is a powerful analytics and feedback tool that helps businesses understand user behavior through heatmaps, recordings, and surveys.
Enhance your user insights with AI agents that can analyze patterns, automate feedback collection, and drive data-driven improvements.



Hotjar provides deep insights into user behavior through heatmaps, recordings, and feedback tools. Relevance AI transforms these insights into intelligent actions with AI agents that can analyze patterns and automate responses.
Real-Time User Insights
The agent can access and analyze user behavior data instantly.
Enhanced Personalization
The agent can tailor experiences to individual user preferences.
Data-Driven Recommendations
The agent can provide actionable insights based on user analytics.
Relevance AI gives you access to Hotjar's powerful analytics and feedback tools within your AI agent workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Hotjar account
- A Relevance AI account with API access
- Authorization credentials from both platforms
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Hotjar data. Relevance AI handles API operations (like GET, POST, PUT, DELETE, PATCH) in the background—so you don't have to worry about authentication tokens, request formatting, or rate limits.
Built-in validation and error handling ensure your workflows run smoothly when interacting with Hotjar's analytics and feedback data.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the Hotjar + Relevance AI integration without writing code:
- Configure tracking properly: Set up Hotjar tracking codes correctly on all relevant pages.
- Optimize data collection: Define clear recording settings and heatmap triggers for meaningful insights.
- Use authentication wisely: Ensure OAuth permissions are properly configured for secure API access.
- Monitor API usage: Stay within Hotjar's rate limits and implement proper error handling.
- Validate responses: Check API response status codes and data formats before processing.