Instantly is a powerful tool for managing email campaigns and leads efficiently. With Relevance AI, you can elevate your campaign strategies by incorporating AI-driven insights and automations that enhance decision-making and engagement.



Instantly automates email campaign management, while Relevance AI empowers you to leverage intelligent insights and actions for better lead handling and engagement.
Intelligent Outreach Orchestration
Seamlessly coordinates multi-channel communication sequences while adapting to prospect engagement patterns in real-time
Precision Personalization
Leverages advanced data analysis to deliver hyper-personalized content across all touchpoints in the sales journey
Behavioral Response Mastery
Analyzes prospect interactions to automatically refine and optimize outreach strategies for maximum impact
Relevance AI integrates seamlessly with Instantly to enhance your email campaign workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The Instantly + Relevance AI integration streamlines your email campaign management through secure OAuth authentication, ensuring that only authorized workflows can access your Instantly data. Relevance AI automates API operations (like adding leads, updating statuses, and tagging campaigns) in the background—so you don’t have to worry about errors, formatting, or limits.
With built-in validation and type conversion, your workflows run smoothly, even when data formats vary. This integration allows for automated lead management, real-time status updates, and custom API integrations, making your campaign management more efficient.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

To get the most out of the Instantly + Relevance AI integration without writing code:
- Start with a clean campaign setup: Use clear naming conventions for campaigns and consistent data formats for leads.
- Utilize pre-built workflows: Leverage Relevance AI's automation capabilities to streamline lead management and campaign updates.
- Connect carefully: Ensure you authorize the correct Instantly account and have the necessary OAuth credentials during setup.
- Test before scaling: Run automations on a small set of leads first to identify any issues before applying to larger datasets.
- Monitor API usage: Implement rate limiting and exponential backoff to avoid hitting API limits and ensure smooth operation.