Referral Rock is a referral marketing software that helps businesses create, manage and optimize referral programs.
Supercharge your referral marketing with AI agents that can automatically track, analyze and optimize referral performance while delivering personalized engagement.



Referral Rock provides robust referral program management and tracking. Relevance AI enhances this with intelligent AI agents that can analyze referral data, optimize programs, and automate personalized engagement at scale.
Intelligent Engagement
The agent personalizes interactions with referrers, boosting engagement and conversion rates.
Dynamic Optimization
Real-time analysis allows the agent to adjust incentives for maximum effectiveness.
Insightful Analytics
The agent generates actionable insights from referral data to inform strategic decisions.
Relevance AI gives you access to Referral Rock's referral marketing capabilities within your automated workflows and AI agents.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Referral Rock account
- A Relevance AI account with access to your workspace
- Authorization (you'll connect securely using API keys—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Referral Rock data. Relevance AI handles API operations (like GET, POST, PUT, DELETE) in the background—so you don't have to worry about errors, formatting, or limits.
Built-in validation and type conversion ensure your workflows run smoothly, even when data formats vary.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the ReferralRock + Relevance AI integration without writing code:
- Configure referral programs properly: Set up clear program rules and reward structures before integration.
- Use standardized tracking: Implement consistent referral codes and tracking parameters across campaigns.
- Authenticate securely: Ensure proper OAuth setup and permission scopes for API access.
- Monitor API usage: Keep track of API call limits and implement proper error handling.
- Test integrations: Verify webhook endpoints and data flow with small-scale tests before full deployment.