Sendblue is a comprehensive marketing automation platform for email, SMS, and customer engagement campaigns.
Enhance your marketing efforts with AI Agents that can intelligently segment audiences, personalize content, and automate customer interactions.



Sendblue delivers powerful marketing automation across email and SMS channels. Relevance AI transforms this into intelligent customer engagement with AI Agents that can personalize interactions and optimize campaigns at scale.
Intelligent Personalization
The agent analyzes customer data to deliver tailored marketing messages.
Dynamic Engagement
Real-time adjustments to campaigns based on user interactions enhance responsiveness.
Automated Insights
The agent generates actionable analytics, driving data-informed marketing strategies.
Relevance AI gives you access to Sendblue's marketing automation capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Sendblue account
- A Relevance AI account with access to your project settings
- Authorization (you'll connect securely using API keys—no sensitive info stored manually)
Security & Reliability
The integration leverages secure OAuth authentication to safely access your Sendblue messaging data. Relevance AI manages API operations seamlessly in the background, handling request methods and authorization headers automatically.
Built-in request validation and response formatting ensure reliable message delivery and data synchronization across your workflows.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the Sendblue + Relevance AI integration without writing code:
- Configure API authentication: Ensure proper OAuth setup and permissions for secure API access.
- Structure your requests: Use consistent JSON formatting for message bodies and API endpoints.
- Manage message flows: Organize your SMS/MMS campaigns with clear naming conventions and paths.
- Monitor responses: Track API response codes and message delivery status for reliability.
- Handle rate limits: Space out bulk message requests to prevent API throttling and ensure delivery.