Sendin Blue is a comprehensive digital marketing platform specializing in email marketing and CRM.
Transform your marketing automation with intelligent AI Agents that can personalize customer interactions and optimize campaign performance in real-time.



Sendin Blue excels at email marketing automation and customer relationship management. Relevance AI enhances these capabilities with AI Agents that can analyze customer data, personalize communications, and optimize campaign performance at scale.
Dynamic Personalization
The agent tailors email content in real-time based on user behavior and preferences.
Automated Insights
The agent analyzes campaign performance and provides actionable recommendations instantly.
Intelligent Segmentation
The agent segments audiences dynamically, ensuring targeted messaging for improved results.
Relevance AI gives you access to Sendin Blue's email marketing and automation capabilities within your AI-powered workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Sendin Blue account
- A Relevance AI account with access to your projects and datasets
- Authorization (you'll connect securely using API keys—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your SendinBlue data. Relevance AI handles API operations through SendinBlue's REST API endpoints—managing authentication headers and request formatting automatically.
Built-in request validation and response handling ensure reliable communication with SendinBlue's services, even with complex data structures.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

Best Practices for Non-Technical Users
To get the most out of the SendinBlue + Relevance AI integration without writing code:
- Configure API permissions: Ensure proper OAuth authentication and read-write access are enabled.
- Organize contact lists: Maintain clean, segmented contact lists for targeted campaigns.
- Use standardized paths: Follow SendinBlue's API path structure for consistent request handling.
- Monitor response codes: Check status codes to verify successful API calls and troubleshoot issues.
- Implement rate limiting: Space out API requests to stay within SendinBlue's usage limits.