Sidetracker is a leading analytics and tracking platform that helps businesses monitor and optimize their digital marketing efforts across channels.
Enhance your analytics with AI agents that can automatically derive insights and take action on your marketing data.
Sidetracker delivers powerful analytics and tracking insights across digital channels. Relevance AI transforms this data into intelligent action through AI agents that can analyze, optimize and automate marketing decisions.
Dynamic Campaign Orchestration
Agents can automatically adjust campaign parameters in real-time for optimal performance.
Intelligent Personalization
Agents deliver tailored content and recommendations based on user behavior insights.
Predictive Lead Insights
Agents utilize predictive analytics to identify and prioritize high-potential leads.
Relevance AI gives you access to Sidetracker's analytics capabilities within your AI agent workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your Sidetracker data. Relevance AI handles API operations (like GET, POST, PUT, DELETE, PATCH) in the background—so you don't have to worry about authorization headers, request formatting, or rate limits.
Built-in validation and path handling ensure your workflows run smoothly, even when making requests to different Sidetracker endpoints.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the Sidetracker + Relevance AI integration without writing code:
- Use proper authentication: Ensure OAuth credentials are correctly configured and permissions are set to read-write.
- Structure API requests: Follow RESTful conventions when setting up paths and methods in your workflows.
- Handle responses properly: Monitor response status codes and implement error handling in your automations.
- Optimize request headers: Use only necessary headers and maintain consistent content types across calls.
- Manage API limits: Space out requests appropriately and implement retry logic for failed calls.
