UpViral is a viral marketing platform that helps you run campaigns, track referrals, and engage participants. By integrating with Relevance AI, you can elevate your marketing efforts through advanced automation and AI-driven insights.



UpViral empowers you to manage viral campaigns and track referrals effectively. With Relevance AI, you can automate participant engagement and leverage intelligent workflows that adapt and respond to user interactions.
Viral Campaign Orchestration
The AI agent automates and optimizes referral campaigns in real-time for maximum viral spread and engagement
Predictive Reward Optimization
Leverages behavioral data to dynamically adjust reward structures and maximize participant motivation
Performance Analytics Mastery
Continuously monitors campaign metrics and provides actionable insights for improved results
Relevance AI seamlessly integrates with UpViral to enhance your viral marketing workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration leverages OAuth authentication to securely connect UpViral's viral marketing capabilities with Relevance AI's workflow automation. Relevance AI manages all API operations between platforms (including contact management, points tracking, and campaign automation) in the background—handling data validation, rate limiting, and error handling automatically.
Built-in contact synchronization and reward point tracking ensure your viral campaigns run efficiently, even with varying participant engagement levels.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.

To get the most out of the UpViral + Relevance AI integration without writing code:
- Start with a clear campaign structure: Use descriptive campaign names and ensure all required fields are filled out correctly.
- Utilize pre-built workflows: Relevance AI provides templates for managing contacts and points, making it easier to set up your campaigns.
- Connect securely: Ensure you have the correct OAuth credentials and permissions set up for your UpViral account.
- Test your API calls: Validate your API requests with test data to catch errors before going live.
- Monitor API usage: Be mindful of rate limits and implement throttling to avoid disruptions in your campaigns.