What Converts is a leading analytics and conversion tracking platform that helps businesses understand their marketing performance and optimize campaigns.
Enhance your conversion tracking with AI Agents that can automatically analyze data and take action based on real-time insights.
What Converts delivers deep insights into conversion tracking and marketing performance. Relevance AI transforms those insights into intelligent actions through AI Agents that can analyze, optimize, and automate marketing decisions.
Dynamic Campaign Orchestration
The agent can automatically adjust marketing campaigns in real-time based on performance data.
Predictive Lead Prioritization
Utilizes historical data to score and prioritize leads, enhancing sales efficiency.
Real-Time Personalization
Adapts marketing messages instantly based on customer interactions for improved engagement.
Relevance AI gives you access to What Converts' analytics and tracking capabilities within your automated workflows.
What you’ll need
You don't need to be a developer to set up this integration. Follow this simple guide to get started:
- A Relevance AI account
- An Airtable account with access to the base and table you'd like to use
- Authorization (you'll connect securely using OAuth—no sensitive info stored manually)
Security & Reliability
The integration uses secure OAuth authentication, ensuring only authorized workflows access your WhatConverts data. Relevance AI handles API operations (like GET, POST, PUT, DELETE) in the background—so you don't have to worry about errors, formatting, or limits.
Built-in validation and type conversion ensure your workflows run smoothly, even when data formats vary.
No training on your data
Your data remains private and is never utilized for model training purposes.
Security first
We never store anything we don’t need to. The inputs or outputs of your tools are never stored.
Best Practices for Non-Technical Users
To get the most out of the WhatConverts + Relevance AI integration without writing code:
- Configure tracking properly: Set up accurate conversion tracking and lead source attribution in WhatConverts.
- Use standardized paths: Maintain consistent API endpoint paths when making requests to WhatConverts.
- Verify authentication: Ensure OAuth credentials are properly configured and permissions are set correctly.
- Monitor response codes: Check API response status codes to confirm successful data transmission.
- Handle rate constraints: Space out API calls appropriately to stay within WhatConverts' usage limits.
