Analyze responses in Focus Groups

A tool designed to process and synthesize focus group data into actionable insights.


The 'Analyze responses in Focus Groups' tool is a sophisticated solution crafted by Scott Henderson to tackle the complexity of focus group data analysis. It streamlines the process of converting raw data from CSV files into structured insights. By focusing on specific columns within the data, the tool is adept at cleaning, organizing, and interpreting responses to deliver a coherent summary and valuable quotes that reflect the sentiments and perspectives of the focus group participants.

Use cases

This tool can be invaluable for market researchers looking to decode consumer sentiment, product teams seeking user feedback on a new feature, or any organization that relies on focus group data to guide business decisions. It's particularly useful when handling multiple focus groups or when quick turnaround times are needed for analysis.


The primary benefit of this tool is its ability to distill large volumes of qualitative data into concise, meaningful insights. It saves time and resources by automating the analysis process, reduces the potential for human error, and provides a structured approach to understanding complex datasets. The tool's ability to extract key quotes and themes enables users to quickly grasp the essence of the focus group's feedback, which can inform decision-making and strategy development.

How it works

The tool begins by ingesting a CSV file containing focus group responses. Users specify the column of interest and set clear objectives and goals for the analysis. The tool then transforms the spreadsheet data into a JSON format, cleanses it by removing non-answers, and concatenates the valid responses. A language model, possibly a variant of GPT-3, is then employed to analyze the data, adhering to the user's constraints and objectives. The model identifies key themes, summarizes the data, and extracts pertinent quotes, culminating in a comprehensive analysis that aligns with the user's predefined goals.

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