Nurture that reads behavior, not a calendar
The Lifecycle Marketer decides each contact’s next touch from what they actually did: the right asset when intent shows, a different track when the signal changes, and silence when nothing has.
Viewed pricing twice this week
Lifecycle MarketerTwo pricing views in a week. The queue says she is due the newsletter. The behavior says something better.
Reading her engagement history3sShe is evaluating cost, not browsing content. The ROI case study fits this moment; the newsletter wastes it.
Selecting the ROI case study2sSending the tailored email1s
How it works
Viewed pricing 2×Docs activity spikeCadence touch dueAccount status changed
Tailored email sentSend held · no signalTrack switchedReasoning loggedTriggered by contact behavior
Pricing views, docs activity, status changes and cadence due-dates in HubSpot each start a run, so every touch decision starts from fresh signal.
Matches the message to the moment
The agent reads what the behavior means, weighs it against who the contact is now, and picks the asset that fits, or holds the send when nothing does.
Sends through your channels
Emails go out through your existing sending setup, every decision and its reasoning is logged on the contact record, and skipped sends are recorded too.
Without Relevance
With Relevance
Email 4 of 7 goes out on day 12 because the drip says so, whatever the contact did on day 11.
Each send is chosen from the contact’s latest behavior: pricing views get the ROI story, docs readers get the setup guide.
Every open and click counts the same, so a habitual skimmer looks identical to a genuine evaluator.
The agent reads what the behavior means, not just that it happened, and matches the message to the moment the contact is in.
A contact who became a customer keeps getting the prospect drip until someone notices.
Each run re-reads who the contact is now. New role, new account status or new behavior reroutes the track immediately.
The cadence fires anyway, and "just checking in" trains contacts to archive you.
When nothing has changed and there is nothing worth saying, the agent holds the send. Silence beats noise.
The segments someone had time to build get thoughtful journeys. Everyone else gets the default drip.
Every contact in the database gets a behavior-matched next touch, not just the segments that got designed.
Nobody can say why a contact got the email they got.
Every send carries its reasoning: the signal read, the asset chosen, and the alternative it skipped.
Held to a quality bar, on every run
Every touch decision is checked against eval test cases written for this exact job before anything sends. If a run fails the bar, it never ships.
Lifecycle MarketerPass rate · last 14 days
Sampling 2% of live runs · 93% passing this week
Train your agent like an employee
Onboard it with your playbooks and correct it in plain English. It learns the lesson for good, and nothing changes until you approve it.
Built for enterprise teams
Run agents on your real data with the access controls, audit trails, and residency guarantees enterprises require all built in.
Monitoring
Real-time visibility into every agent’s activity, performance, and cost.
RBAC
Control who can use, build, edit, and deploy agents.
Data residency
Multi-region deployment keeps your data within your required geography.
Version control
Full version history on every agent. Roll back to any previous state.
Audit logs
Every action, every decision, every tool call logged and exportable.
Human-in-the-loop
Set approval gates on any action or allow agents to ask questions.
SSO / SAML
Enterprise single sign-on with SAML 2.0. Centralize identity & access.
PII masking
Detect and redact personally identifiable information.
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."
Levi Watters
Partner, KPMG Australia
"The key for us was how we can modularize industry knowledge and the best playbooks, and apply it."
Allen Roh
Senior Marketing Manager, Autodesk
"We're looking for every place where AI can allow sellers and customer success reps to be more engaged with customers."
Rob Giglio
Chief Customer Officer, Canva
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."
Levi Watters
Partner, KPMG Australia
Team it up with more marketing agents
MQL Qualifier
Scores and qualifies inbound leads against fit.
Demo booked · Thu 2pmInbound Engager
Replies to inbound leads instantly and relevantly.
SSO shipped- 1Found 12 deals lost on SSO
- 2Re-engaged Northpeak · $48k
- Deal reopened
Old Deal Re-engager
Revives stale and closed-lost deals on new signals.
Shift budget to EmailCampaign Reporter
Pulls multi-channel campaign performance.
Every agent you add shares one stack
These agents all run on one platform: one gateway, one router, one eval suite, one audit trail. Every agent after the first ships faster.
- Triggered by key events or signalslike Zapier
- Given access to contextlike Zep
- Connected to your appslike Composio
- Access to all LLMslike OpenRouter
- Performance evaluatedlike Braintrust
- No-code agent builderlike Dust.tt
- Coordinated into teamslike CrewAI
- Chained into multi-step processeslike n8n
- Kept alive through long-running worklike Temporal
- Traced at every step of every runlike Langfuse
Put the Lifecycle Marketer to work this quarter
We partner with enterprise teams to take this work off their plate. An agent built with you, proven against your quality bar, and live in weeks.