Relevance AI
Relevance AI
Relevance AIvs

Relevance AI vs Gemini Enterprise

Gemini Enterprise is Google Cloud’s agent platform for the cloud and platform team. Relevance AI is an AI workforce business teams own and run themselves.

Which platform fits your team

Both are good tools. The right one depends on the shape of your work.

Gemini Enterprise Agent Platform

A powerful Google Cloud agent platform: build and run agents deep on your GCP data and infrastructure, with strong orchestration and governance.

  • Your agents run deep on Google Cloud data and infrastructure, close to BigQuery and Vertex.

  • A cloud or platform team owns agent development and wants full control inside GCP.

  • You’re standardizing agents on Google Cloud’s stack and governance.

Relevance AI

A business-first AI workforce owned by the teams that do the work, not the cloud or platform team: business users build and run specialist agents across every tool.

  • Business teams should own and run their own agents, without waiting on a cloud team.

  • Your work spans everyday SaaS tools across marketing, sales, support, and operations.

  • You want production quality the people who own the work can manage themselves.

Where Relevance AI is different

96% passing
Regression caught before it shipped
Coordinator
ResearchScored
DraftRouted

Built for the business team, not the cloud team

Business users can build no-code agents, but Gemini’s full platform, governance, and optimization stack stays with cloud and IT. Relevance is owned end to end by the business team that does the work.

Quality your domain experts own

Gemini’s simulation and optimizer are powerful but skew toward engineers. Relevance puts production evals and monitoring with the people who own the work.

Deep in your business tools

Gemini ships around 30 native connectors and reaches the rest through MCP bridges. Relevance has 1,000+ native connectors that read and write the specific objects your agents act on.

Marketing ops without a cloud engineer

A weekly newsletter pick made the way a marketer would: the agent weighs account health, recent coverage, and what you’ve run lately, then holds and escalates rather than shipping the wrong feature. The kind of run a business team owns without a cloud engineer.

Request · Feature Acme in Thursday’s newsletter
Marketing Ops

Marketing wants Acme in Thursday’s send. Checking they’re the right pick before I lock the slot: how they’re doing with us, recent coverage, and whether we’ve featured them lately.

Pulling Acme’s account health and recent activity3s

Acme renewed and usage is up, so they’re a strong story on paper.

Checking the content calendar for past features2s

We ran an Acme case study only three weeks ago. Featuring them again this soon reads as thin.

Scanning this week’s coverage on Acme4s

There is a layoffs story from yesterday. A celebratory feature on top of that would land badly.

Checking two alternatives already in the pipeline4s

Northwind just went live and has a clean, recent win. Better fit for this send.

Flagging the swap to the campaign owner for sign-off1s
I’d hold Acme this week. They’re a healthy account, but we featured them three weeks ago and there’s a layoffs story from yesterday, so a celebratory feature would land badly. Northwind is a cleaner fit: live this week with a recent win. I’ve flagged the swap to the campaign owner for sign-off rather than changing the send myself.

How the platforms compare

Both let you build and run capable agents. The difference is who owns them: Gemini Enterprise is built for the cloud and platform team on Google Cloud, while Relevance AI puts an AI workforce in the hands of the business teams that do the work.

Relevance AI
Gemini Enterprise Agent Platform
Relevance AI
Gemini Agent Platform
Who manages agents day-to-day?
Your ops and revenue teams — the people closest to the work. We have dashboards and tooling designed specifically for agent management.
A no-code Gemini Enterprise app (Agent Designer, Inbox, Projects) lets business users build and monitor simple agents, while the powerful platform layer (ADK, runtime, governance) stays with cloud and IT.
Who manages agents day-to-day?
Your ops and revenue teams — the people closest to the work. We have dashboards and tooling designed specifically for agent management.
A no-code Gemini Enterprise app (Agent Designer, Inbox, Projects) lets business users build and monitor simple agents, while the powerful platform layer (ADK, runtime, governance) stays with cloud and IT.
Who owns agent quality?
Domain experts, with pre-deployment scenarios, production checks, and monitoring they can manage themselves.
Shared. Agent Simulation and automatic failure clustering (Agent Optimizer) are powerful, but skew toward engineering.
Who owns agent quality?
Domain experts, with pre-deployment scenarios, production checks, and monitoring they can manage themselves.
Shared. Agent Simulation and automatic failure clustering (Agent Optimizer) are powerful, but skew toward engineering.
How do agents receive tasks?
Native triggers for CRMs, email, calendar, and more. Plus webhooks, cron, and the ability to build custom triggers in platform.
Cron and event-driven runs (BigQuery, Pub/Sub), plus triggers from external apps via partner connectors, A2A, and MCP.
How do agents receive tasks?
Native triggers for CRMs, email, calendar, and more. Plus webhooks, cron, and the ability to build custom triggers in platform.
Cron and event-driven runs (BigQuery, Pub/Sub), plus triggers from external apps via partner connectors, A2A, and MCP.
What can my agents access?
1,000+ native connectors plus MCP support and the ability to build custom connectors.
30+ native connectors across Google, Microsoft, and major SaaS (Salesforce, ServiceNow, Slack, Jira). MCP for the rest.
What can my agents access?
1,000+ native connectors plus MCP support and the ability to build custom connectors.
30+ native connectors across Google, Microsoft, and major SaaS (Salesforce, ServiceNow, Slack, Jira). MCP for the rest.
How much can I tune performance?
Full orchestration with parallel streams, deep nesting, evals, and production monitoring — all GA.
Deep observability, simulation, and multi-agent orchestration via A2A (now GA).
How much can I tune performance?
Full orchestration with parallel streams, deep nesting, evals, and production monitoring — all GA.
Deep observability, simulation, and multi-agent orchestration via A2A (now GA).
How much can I control cost?
Full. Route to any model provider and optimize cost per agent, per task.
200+ models available via Model Garden.
How much can I control cost?
Full. Route to any model provider and optimize cost per agent, per task.
200+ models available via Model Garden.
How do I govern this?
Single pane for access control, permissions, and data security. Lots of control over approvals & escalations.
Deep governance suite with Registry, Gateway, Model Armor, and anomaly detection.
How do I govern this?
Single pane for access control, permissions, and data security. Lots of control over approvals & escalations.
Deep governance suite with Registry, Gateway, Model Armor, and anomaly detection.

Switching is easy

You don’t have to rip anything out. Keep Gemini Enterprise for the GCP-native agents it’s great at, and let our team stand up your first business-owned agents in weeks.

Step 1

Connect Gemini Enterprise to Relevance

Link the tools and data you already use, Gemini included, so Relevance runs alongside your Google Cloud stack from day one.

Step 1

Connect Gemini Enterprise to Relevance

Link the tools and data you already use, Gemini included, so Relevance runs alongside your Google Cloud stack from day one.

Step 2

Move your first workflows over

We turn your highest-impact business workflows into agents, proven against your quality bar, while Gemini keeps running your GCP-native work.

Step 2

Move your first workflows over

We turn your highest-impact business workflows into agents, proven against your quality bar, while Gemini keeps running your GCP-native work.

Step 3

Expand beyond the data team

With your first agents live, staff the rest of your business teams, from marketing to support and operations.

Step 3

Expand beyond the data team

With your first agents live, staff the rest of your business teams, from marketing to support and operations.

Built for enterprise teams

Run agents on your real data with the access controls, audit trails, and residency guarantees enterprises require all built in.

AICPASOC 2TYPE II
SOC 2
GDPR
GDPR

Security & data privacy

  • Data residency
  • PII masking
  • Audit logs
  • No training on your data

Access & controls

  • Role-based access control
  • SSO / SAML
  • Human-in-the-loop approvals
  • Version control

Monitoring & oversight

  • Real-time monitoring
  • Full agent tracing
  • Cost visibility
  • OTEL & Delta Share export
KPMG
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."

Levi Watters

Partner, KPMG Australia

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Autodesk
"The key for us was how we can modularize industry knowledge and the best playbooks, and apply it."

Allen Roh

Senior Marketing Manager, Autodesk

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Canva
"We're looking for every place where AI can allow sellers and customer success reps to be more engaged with customers."

Rob Giglio

Chief Customer Officer, Canva

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"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."

Levi Watters

Partner, KPMG Australia

Read more

Relevance AI vs Gemini Enterprise Agent Platform: FAQ

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