Relevance AI
Relevance AI
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Follow-ups that remember what each attendee did

The Event Follow-up agent reads attendance the way you would with a free afternoon: who stayed, who asked what, who left at the demo. Every follow-up matches what each person actually did.

Webinar ended · 248 attendees
Event Follow-up

Webinar just wrapped. Segmenting on behavior before anything gets sent.

Pulling attendance & questions4s
Scoring attendees hot vs warm5s

112 hot: stayed past the demo or asked a question. They get a different email than the 136 who dipped early.

Sending segmented follow-ups2s
Follow-ups are out to all 248 attendees, but not the same one. The 112 hot (stayed through the demo or asked a question) got a demo offer referencing their question. The 136 warm got the recording and highlights, no false urgency. 9 demos booked in the first hour, and every hot lead is in the CRM with their question attached.

How it works

Webinar endedEvent list syncedConference wrappedFollow-up requested
Segmented sends outHot leads scored in CRMSales pinged on hot leadsDemo bookings tracked

Triggered when the event ends

The Zoom webinar wrapping up, or an event list landing in HubSpot, starts the follow-up run immediately.

Reads behavior, then segments

The agent weighs stay time, questions and drop-off points to sort hot from warm, catches the quiet buyers rules would miss, and never fakes a signal that is not there.

Sends and updates the CRM

Segmented emails go out within the hour, and every hot lead lands in HubSpot scored, with their question attached for sales.

Without Relevance

With Relevance

The follow-up goes out Thursday, three days after the interest peaked and cooled.

Segmented follow-ups are out within the hour, while the webinar is still open in a tab.

Everyone who registered gets the same "thanks for attending" email, including the no-shows.

The agent reads stay time, questions and drop-off points, and sorts hot from warm on behavior, not registration.

Attendance minutes are the only signal anyone looks at, so quiet buyers get missed.

A short stay with a sharp pricing question outranks a full stay from a muted tab. The agent weighs what the behavior means.

Mail-merge fields fake familiarity, and every "great question!" email reads like it was sent to 200 people.

Hot follow-ups reference the attendee’s actual question. Where there is nothing real to reference, the email does not pretend.

Sales gets a raw CSV of registrants and re-researches the interesting ones from scratch.

Hot leads land in the CRM scored and annotated with what they asked, ready for the first call.

The flagship conference gets the full treatment. The monthly webinar gets whatever time is left.

Every event gets the same read and same-hour follow-up, from the annual summit to a Tuesday webinar.

Held to a quality bar, on every run

Every follow-up batch is checked against eval test cases written for this exact job before anything sends. If a run fails the bar, it never ships.

Event Follow-up

Pass rate · last 14 days

Sampling 2% of live runs · 97% passing this week

Segments built on behavior, not registration96%
Hot emails reference a real question93%
No personalization the data cannot back94%
Every send within the hour91%

Train your agent like an employee

Onboard it with your playbooks and correct it in plain English. It learns the lesson for good, and nothing changes until you approve it.

Event Follow-up
Instructions updated
Tool added
Attendee engagement lookup
13 evals added
Segments built on behavior, not registrationHot emails reference a real question+11 more
Publish version 4
PDFEvent Follow-up Playbook.pdf240 KB
Follow up on every event using these segments and tone.
Read Event Follow-up Playbook.pdf. Updated my instructions, added a attendee engagement lookup tool, and wrote 12 evals to check every run.
Never send personalization we cannot back up. If we do not know anything real about them, the email should not pretend we do.
Got it. I added an eval that fails any email referencing engagement the attendance data cannot verify, so no-signal attendees get honest emails instead of fake familiarity.
Teach it something new…
Ask

Built for enterprise teams

Run agents on your real data with the access controls, audit trails, and residency guarantees enterprises require all built in.

Monitoring

Real-time visibility into every agent’s activity, performance, and cost.

RBAC

Control who can use, build, edit, and deploy agents.

Data residency

Multi-region deployment keeps your data within your required geography.

Version control

Full version history on every agent. Roll back to any previous state.

Audit logs

Every action, every decision, every tool call logged and exportable.

Human-in-the-loop

Set approval gates on any action or allow agents to ask questions.

SSO / SAML

Enterprise single sign-on with SAML 2.0. Centralize identity & access.

PII masking

Detect and redact personally identifiable information.

SOC 2 Type IIGDPROTEL & Delta Sharing
KPMG
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."

Levi Watters

Partner, KPMG Australia

Read more
Autodesk
"The key for us was how we can modularize industry knowledge and the best playbooks, and apply it."

Allen Roh

Senior Marketing Manager, Autodesk

Read more
Canva
"We're looking for every place where AI can allow sellers and customer success reps to be more engaged with customers."

Rob Giglio

Chief Customer Officer, Canva

Read more
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."

Levi Watters

Partner, KPMG Australia

Read more

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Every agent you add shares one stack

These agents all run on one platform: one gateway, one router, one eval suite, one audit trail. Every agent after the first ships faster.

  • Triggered by key events or signalslike Zapier
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  • Connected to your appslike Composio
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  • Performance evaluatedlike Braintrust
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  • Chained into multi-step processeslike n8n
  • Kept alive through long-running worklike Temporal
  • Traced at every step of every runlike Langfuse

Put the Event Follow-up to work this quarter

We partner with enterprise teams to take this work off their plate. An agent built with you, proven against your quality bar, and live in weeks.