Closed-lost deals reopened when the reason dies
The Old Deal Re-engager knows why every deal was really lost. When a launch, a price change or a leadership change kills that reason, it re-engages with exactly that story.
Old Deal Re-engagerSSO just shipped. Somewhere in closed-lost are the deals that died for exactly this.
Searching closed-lost reasons and notes5s12 deals lost on SSO in the last year. 8 still match our ICP.
Checking which contacts are still in seat3sDrafting objection-specific notes9s
How it works
SSO shipped · 4.2Pricing model changedNew VP at lost accountQuarterly lost-book sweep
Revival note draftedDeal reopenedStayed closed · reason loggedOwner briefedTriggered by what changes
Product releases, pricing changes and buying-committee moves each start a sweep of the closed-lost book in Salesforce or HubSpot.
Matches the signal to the real objection
The agent reads the notes and emails behind each loss reason, decides whether the new signal actually kills that objection, and leaves the rest closed.
Re-engages through your CRM
Objection-specific drafts land ready to send, reopened deals go back on the pipeline with their history, and skipped deals get the reasoning logged.
Without Relevance
With Relevance
Closed-lost is a graveyard nobody revisits, except a yearly "any change on your end?" blast.
Every lost deal stays live as a watch: the real objection on record, waiting for the event that kills it.
The loss reason field says "price" because that was the easiest dropdown option at the time.
The agent reads the notes and emails behind the dropdown, and matches signals against what actually killed the deal.
A generic "lots has changed since we last spoke!" that reads like every other one they got that week.
Each note opens with their specific objection, quoted from their own deal, and the news that it is gone.
Re-engagement happens when someone remembers, usually quarters after the objection was resolved.
The day the release ships or the pricing changes, every deal lost on that exact reason is found and worked.
Reps remember their own recent losses. Deals from departed reps are lost twice.
The whole closed-lost book gets matched against every new signal, including the deals nobody owns anymore.
The blast hits everyone, including companies that pivoted, churned contacts, and deals lost for reasons still true.
Deals whose objection still stands are left closed, with the reason logged. A bad revival burns the contact for good.
Held to a quality bar, on every run
Every revival is checked against eval test cases written for this exact job before a note goes out. If a run fails the bar, it never ships.
Old Deal Re-engagerPass rate · last 14 days
Sampling 2% of live runs · 92% passing this week
Train your agent like an employee
Onboard it with your playbooks and correct it in plain English. It learns the lesson for good, and nothing changes until you approve it.
Built for enterprise teams
Run agents on your real data with the access controls, audit trails, and residency guarantees enterprises require all built in.
Monitoring
Real-time visibility into every agent’s activity, performance, and cost.
RBAC
Control who can use, build, edit, and deploy agents.
Data residency
Multi-region deployment keeps your data within your required geography.
Version control
Full version history on every agent. Roll back to any previous state.
Audit logs
Every action, every decision, every tool call logged and exportable.
Human-in-the-loop
Set approval gates on any action or allow agents to ask questions.
SSO / SAML
Enterprise single sign-on with SAML 2.0. Centralize identity & access.
PII masking
Detect and redact personally identifiable information.
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."
Levi Watters
Partner, KPMG Australia
"The key for us was how we can modularize industry knowledge and the best playbooks, and apply it."
Allen Roh
Senior Marketing Manager, Autodesk
"We're looking for every place where AI can allow sellers and customer success reps to be more engaged with customers."
Rob Giglio
Chief Customer Officer, Canva
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."
Levi Watters
Partner, KPMG Australia
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Every agent you add shares one stack
These agents all run on one platform: one gateway, one router, one eval suite, one audit trail. Every agent after the first ships faster.
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- Performance evaluatedlike Braintrust
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- Coordinated into teamslike CrewAI
- Chained into multi-step processeslike n8n
- Kept alive through long-running worklike Temporal
- Traced at every step of every runlike Langfuse
Put the Old Deal Re-engager to work this quarter
We partner with enterprise teams to take this work off their plate. An agent built with you, proven against your quality bar, and live in weeks.