Relevance AI
Relevance AI
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Expansion signals read, not thresholds crossed

The Upsell & Cross-Sell agent checks whether a spike is real growth and whether the moment is right, then hands your team a qualified play.

Seat usage at 94% · Ridgeline
Upsell & Cross-Sell

Ridgeline is nearly out of seats. Checking whether this is real growth before anyone gets excited.

Tracing the new seats to their source3s

Twelve of the new users are one team, onboarded gradually over a month, and their usage is daily. This is organic.

Checking contract headroom and sponsor2s

The exec sponsor is active and the contract has no flex left. They will feel the cap inside three weeks.

Sending the qualified play to the AE1s
Qualified and ready. A new team of 12 onboarded organically last month, usage is daily, and seats sit at 94% with no contract headroom. The play I drafted leads with the team plan upgrade, roughly +$18k ARR, routed through the active sponsor, timed before they hit the cap and feel it.

How it works

Seat usage at 94%New team detected · 12Feature limit approachingSponsor engaged · QBR
Play sent · team planSignal traced · organicOpportunity createdWrong-moment asks held

Triggered by usage and account signals

Seat thresholds, usage growth, new teams appearing, sponsor changes: the agent picks up every expansion signal across the book as it happens.

Qualifies the signal before anyone acts

It traces growth to its cause, checks the contract and the sponsor, and reads account health, so only real, well-timed plays reach your team.

Hands the play to sales and CS

Qualified plays land in Slack and the CRM with the story attached: what grew, why it is real, the proposed offer, and who to route it through.

Without Relevance

With Relevance

A usage threshold fires an alert, and someone eventually looks at it.

The agent investigates the signal the moment it appears: who is driving it, why, and whether it will last.

A contractor bulk-invite and a genuine new team look identical in a seats report.

The agent traces the spike to its cause and only calls it expansion when the growth is organic.

The expansion email lands while the account has an open P1 ticket, and reads as tone-deaf.

The agent checks account health before any play goes out, and holds the ask when the moment is wrong.

Expansion gets spotted on the accounts a CSM happens to be close to.

Every account in the book is read for expansion signals continuously, including the quiet ones nobody owns closely.

A raw "seats at 94%" alert the AE has to research before acting on.

A qualified play with the story attached: what grew, why it is organic, the proposed offer, and the sponsor to route it through.

Upsell touches that ignore context teach customers to ignore your emails.

Asks arrive only when the evidence and the moment support them, so each one lands as helpful, not salesy.

Held to a quality bar, on every run

Every play is checked against eval test cases written for this exact job before your team sees it. If a run fails the bar, it never ships.

Upsell & Cross-Sell

Pass rate · last 14 days

Sampling 2% of live runs · 93% passing this week

Spikes are traced to their cause96%
Contractor blips are never called growth93%
No asks over an open critical ticket94%
Every play names its evidence and sponsor91%

Train your agent like an employee

Onboard it with your playbooks and correct it in plain English. It learns the lesson for good, and nothing changes until you approve it.

Upsell & Cross-Sell
Instructions updated
Tool added
Seat usage history
13 evals added
Spikes are traced to their causeContractor blips are never called growth+11 more
Publish version 4
PDFExpansion Qualification Guide.pdf240 KB
Qualify expansion signals the way this guide does before anything reaches sales.
Read Expansion Qualification Guide.pdf. Updated my instructions, added a seat usage history tool, and wrote 12 evals to check every run.
Never open an expansion conversation while the account has an unresolved P1 ticket.
Locked in. I added an eval that fails any play sent over an open P1, so the ask now waits for the account to be healthy.
Teach it something new…
Ask

Built for enterprise teams

Run agents on your real data with the access controls, audit trails, and residency guarantees enterprises require all built in.

Monitoring

Real-time visibility into every agent’s activity, performance, and cost.

RBAC

Control who can use, build, edit, and deploy agents.

Data residency

Multi-region deployment keeps your data within your required geography.

Version control

Full version history on every agent. Roll back to any previous state.

Audit logs

Every action, every decision, every tool call logged and exportable.

Human-in-the-loop

Set approval gates on any action or allow agents to ask questions.

SSO / SAML

Enterprise single sign-on with SAML 2.0. Centralize identity & access.

PII masking

Detect and redact personally identifiable information.

SOC 2 Type IIGDPROTEL & Delta Sharing
KPMG
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."

Levi Watters

Partner, KPMG Australia

Read more
Autodesk
"The key for us was how we can modularize industry knowledge and the best playbooks, and apply it."

Allen Roh

Senior Marketing Manager, Autodesk

Read more
Canva
"We're looking for every place where AI can allow sellers and customer success reps to be more engaged with customers."

Rob Giglio

Chief Customer Officer, Canva

Read more
"The ability to be vendor agnostic and the ability to scale across a breadth of functions is a really key feature."

Levi Watters

Partner, KPMG Australia

Read more

Team it up with more customer success agents

Deal won
  1. 1
    Handoff brief sent
  2. 2
    Intro email sent
  3. Kickoff booked

Customer Transitioner

Hands new customers off from sales to success.

Kickoff call done
Data imported
8 seats activated
Go-live Friday

Onboarding Guide

Drives new customers through every setup step.

Renews · +24%Push multi-yearFlat renewal

Renewal Manager

Tracks renewals and preps the motion early.

Can't reset my password
Sent a reset link — you're all set
Ticket resolved

Support Triage

Classifies, prioritizes and routes inbound tickets.

Q2 Review

QBR Prepper

Assembles QBR decks with the metrics that matter.

Usage dipped
  1. 1
    Nudged low-usage users
  2. 2
    Emailed setup guide
  3. Enablement booked

Adoption Tracker

Watches feature usage and nudges the gaps.

72
Apr
55
May
42
Jun
Trigger exec check-in

Churn Risk Detector

Flags at-risk accounts and suggests next steps.

Every agent you add shares one stack

These agents all run on one platform: one gateway, one router, one eval suite, one audit trail. Every agent after the first ships faster.

  • Triggered by key events or signalslike Zapier
  • Given access to contextlike Zep
  • Connected to your appslike Composio
  • Access to all LLMslike OpenRouter
  • Performance evaluatedlike Braintrust
  • No-code agent builderlike Dust.tt
  • Coordinated into teamslike CrewAI
  • Chained into multi-step processeslike n8n
  • Kept alive through long-running worklike Temporal
  • Traced at every step of every runlike Langfuse

Put the Upsell & Cross-Sell to work this quarter

We partner with enterprise teams to take this work off their plate. An agent built with you, proven against your quality bar, and live in weeks.