BAB framework

An AI-powered tool designed to generate structured marketing messages using the Before-After-Bridge framework.


The BAB framework tool is a sophisticated content generation system that leverages the capabilities of advanced language models to assist users in crafting compelling marketing narratives. It is built upon a low-code AI workflow platform, making it accessible to a wide range of users, from marketing professionals to business owners. The tool takes in specific inputs about a product or service, including its name, a detailed description, and the desired tone of voice. Utilizing these inputs, it employs a language model to transform the raw information into a well-structured Before-After-Bridge narrative, which is a proven marketing technique that outlines a customer's journey from facing a problem (Before), to experiencing the solution (After), and understanding how the product or service bridges this transformation.

Use cases

The BAB framework tool can be utilized in various scenarios, such as creating email marketing campaigns that need to quickly grab the reader's attention, developing website copy that clearly articulates the value proposition of a new product, or crafting social media posts that aim to convert followers into customers. It is particularly useful for startups and small businesses that may not have the resources to hire a professional copywriter but still require high-quality marketing content to engage with their audience and drive sales.


The primary benefit of the BAB framework tool is its ability to distill complex product features and benefits into a clear and persuasive marketing message that resonates with potential customers. It simplifies the process of content creation, saving time and resources while maintaining a high standard of quality. The tool's use of AI ensures that each message is tailored to the product's unique selling points and the desired tone of voice, resulting in a more personalized and effective marketing communication.

How it works

Users interact with the BAB framework tool by providing it with the necessary inputs: the product name, a comprehensive description, and the preferred tones. The tool then processes these inputs using a predefined prompt that guides the language model, specifically a variant of the GPT-3 model, to generate content that adheres to the BAB marketing framework. The model operates with a temperature setting of 0, ensuring that the output is consistent and focused. The system prompt directs the AI to function as an expert marketer and to deliver the content in a series of capitalized bullet points, which succinctly convey the core message of the marketing campaign.

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